Product Marketing Manager, Campaign Experience & Activation

Ibotta, Inc.; Denver, Northern (CO, KY); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Relocation bonus

Equity included

401k match

In-office parking

Job summary

Ibotta, Inc. in Denver, CO is seeking a Product Marketing Manager, Campaign Experience & Activation to drive go-to-market for campaign platform capabilities.

You will translate product capabilities into customer value, develop messaging, and own launch execution across teams. Work closely with Product and a Senior Product Marketing Manager to align launches into a cohesive commercial story, and build deep persona insights to improve adoption and monetization.

Qualifications

• 4+ years of experience across Product Marketing, Go-to-Market, Marketing, Product Management, or Sales Enablement.
• Experience bringing products or capabilities to market in B2B tech or adtech environments.
• Strong ability to translate product capabilities into clear customer value, messaging, and sales materials.

Responsibilities

• Develop and execute go-to-market plans for new campaign-platform capabilities and experiences.
• Translate product capabilities into customer value, positioning, messaging, and sales enablement.
• Own launch execution for assigned capabilities, including messaging, enablement, training, and adoption plans.
• Partner with Product and the Senior Product Marketing Manager to connect launches into a cohesive commercial story.
• Build understanding of key campaign personas using feedback and insights to improve adoption and usability.

Skills

Product Marketing

Go-to-Market

Marketing

Product Management

Sales Enablement

Education

Bachelor's degree

Job description

Ibotta is seeking a Product Marketing Manager, Campaign Experience & Activation to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. You'll help commercialize and drive adoption of our evolving campaign experience, making it easier for key stakeholders across the business to understand, adopt, and use new capabilities and workflows. You'll work closely with Product, Sales, Sales Enablement, and a Senior Product Marketing Manager to turn a rapidly evolving campaign platform into a clear and effective commercial experience.

This role is ideal for a product marketer who enjoys being close to the product, the business, and the people who use it. You'll help bring new campaign capabilities to market, gather feedback from key personas, identify friction and adoption opportunities, and ensure that Product Marketing's strategy translates into strong execution.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

• Develop and execute go-to-market plans for new campaign-platform capabilities and experiences.
• Translate product capabilities into clear customer value, positioning, messaging, and sales enablement.
• Own launch execution for assigned capabilities, including messaging, enablement, training, communications, and adoption plans.
• Partner with Product and the Senior Product Marketing Manager to bring campaign experience strategy to market and connect individual launches into a cohesive commercial story.
• Build a deep understanding of key campaign personas, using customer feedback, research, and behavioral insights to identify opportunities to improve adoption and usability.
• Partner with Sales and Sales Enablement to prepare teams for new campaign capabilities, workflows, and processes, and develop the resources they need to sell effectively.
• Track launch adoption, performance, and market feedback, translating insights into recommendations that improve engagement and commercial impact.
• Support emerging campaign-platform initiatives, including AI-assisted campaign planning, automation, and new campaign experiences.
• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.

What we are looking for:

• 4+ years of experience across Product Marketing, Go-to-Market, Marketing, Product Management, Sales Enablement, or related disciplines, with experience bringing products or capabilities to market.
• Experience in adtech, retail media, commerce media, performance marketing, SaaS, or another B2B technology environment preferred.
• Experience working with enterprise CPG customers or sales organizations strongly preferred.
• Demonstrated ability to develop and execute product launches and go-to-market programs.
• Strong understanding of how to translate product functionality into clear customer value, messaging, and sales materials.
• Experience working closely with Product and cross-functional teams to bring new capabilities to market.
• Excellent project management and cross-functional collaboration skills, with the ability to coordinate multiple stakeholders and keep launches moving.
• Strong written and verbal communication skills, with an ability to make complex products and workflows easy to understand.
• Comfortable working closely with Product, Sales, and Sales Enablement and incorporating feedback from key personas into marketing strategy.
• Curious and customer-oriented, with a strong interest in understanding how products are actually used and where people encounter friction.
• Highly organized and able to balance strategic thinking with hands-on execution in a fast-paced environment.
• Comfortable operating in a high-growth environment with significant organizational change and ambiguity.
• Bachelor's degree or equivalent experience preferred

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
• Base compensation range: $100,000 - $115,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.
• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• Applicants are accepted until the position is filled.
• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.