Senior Director, Product Management

Ibotta, Inc.; Denver, Northern (CO, KY); Hybrid; USD 227,000 - 266,000; Full time

Benefits offered by this job

Relocation bonus

Parking

Snacks

Occasional meals

Job summary

Ibotta, Inc. is seeking a Senior Director of Product Management to own the IPN Campaign Platform, including the IPN Portal and APIs.

You will lead its vision and multi-year roadmap across Campaign Design, Optimization, Performance, and Portal Experience, guiding PMs and collaborating with Engineering, Data Science, UX, Marketing, Sales, Client Success, and Operations. You will foster AI-driven product workflows and transform the Portal into a unified, predictive performance marketing platform

Qualifications

• 8–12+ years of Product Management experience with 5+ years leading PMs
• BA/BS in computer science, engineering, or related technical field
• Experience with advertising or performance marketing platforms
• Experience with enterprise SaaS/ad managers/complex data products
• Experience with API platforms informing frontend UX
• Demonstrated AI-fluency and exploration of AI in product/process
• Proven ability to translate vision into platform roadmap
• Strong cross-functional collaboration and communication skills
• Ability to drive strategy and execution through teams, not IC

Responsibilities

• Own end-to-end vision, strategy, and multi-year roadmap for IPN Campaign Platform
• Lead and coach PMs across Campaign Design, Optimization, Performance, and Portal Experience
• Drive adoption of AI-driven product workflows and AI-centered processes
• Transform the Portal into an intelligent, predictive platform
• Ensure a coherent platform across surfaces through IA, workflows, and UI patterns
• Coordinate with Engineering, Data Science, UX, Product Marketing, Sales, Client Success, and Ops
• Integrate Market Insights, Setup, Optimization, and Performance Reporting into end-to-end journeys
• Set product priorities and define success metrics for Portal initiatives
• Represent the Campaign design & execution experience in senior leadership forums
• Build a customer-obsessed product culture with clarity, ownership, and rapid execution
• Uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency

Skills

PM leadership

Product strategy

AI fluency

End-to-end product design

Cross-functional collaboration

API platforms

Multi-surface platforms

Education

BA/BS in CS/engineering or related

Tools

API platforms

AI tooling

Job description

Ibotta is seeking a Senior Director of Product Management to oversee the IPN Campaign Platform. Your job will be to lead its vision, strategy, and execution. Including the IPN Portal and the APIs sitting underneath, this product stack is used by Clients, Sellers/Account Managers, and Operations to discover insights, activate campaigns, optimize performance, and understand outcomes. It is critical to ensuring the IPN operates as a unified, intuitive, high-performing platform that reflects Ibotta’s evolution from a promotions marketplace into a modern performance marketing engine.

You will oversee a growing team of Product Managers across Campaign Design, Optimization, Performance, and Portal Experience, shaping how the IPN supports all user personas and serves as the connective tissue across the full campaign lifecycle. You will also infuse AI into the product process for your team, leveraging AI technologies both within the product and within the product development lifecycle. This is a highly strategic, high-visibility leadership role that requires deep partnership with Engineering, Data Science, UX, Product Marketing, Sales, Client Success, and Operations.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

• Own the end-to-end vision, strategy, and multi-year roadmap for the IPN Campaign Platform, ensuring it delivers a unified, intuitive, insight-driven experience for clients, sellers/account managers, and ops

• Lead, coach, and scale a team of Product Managers across Setup, Optimization, Performance, and Portal Experience; setting direction, standards, and expectations for high-quality product work

• Drive adoption of AI-driven product workflows, helping your team level up their AI-fluency and ability to drive the product process with AI at the center

• Champion the transformation of the Portal from a promotions interface into an intelligent, predictive performance marketing platform, aligning teams and stakeholders around this vision

• Ensure the Portal operates as a single, coherent platform by aligning information architecture, workflows, navigation, and UI patterns across all surfaces through your PM team

• Drive platform-wide collaboration with Engineering, Data Science, Architecture, UX, Product Marketing, Sales, Client Success, and Ops, ensuring teams are aligned on priorities and delivering against shared goals

• Oversee the integration of Market Insights, Setup workflows, Optimization tools, and Performance Reporting into a seamless end-to-end journey that supports campaign creation, activation, and performance understanding

• Set product priorities, define success metrics, and lead quarterly and strategic planning for Portal initiatives, ensuring your Product Managers and partner teams are sequenced and resourced appropriately

• Represent the Campaign design & execution experience in senior leadership forums

• Build a high-performing, customer-obsessed product culture grounded in clarity, ownership, deep customer empathy, and high-velocity execution through others

• Uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and “A good idea can come from anywhere.”

What we are looking for:

• 8–12+ years of Product Management experience, with 5+ years managing Product Managers and leading through teams

• BA/BS in computer science, engineering, or a related technical field required

• Experience with advertising or performance marketing platforms, such as campaign setup, pacing/budgeting, targeting, optimization, measurement, or reporting surfaces

• Experience leading multi-surface, multi-persona platforms such as enterprise SaaS, ad managers, marketing platforms, or complex data products

• Experience with API platforms and how they inform front-end user experiences

• Demonstrated AI-fluency - you understand how to apply AI tooling (e.g. Claude, ChatGPT, etc) to your work. You have experimented with evolving your product process and/or your team operating model with AI and eagerly experiment with the latest technologies.

• Demonstrated excellence in product strategy, translating company vision and customer needs into clear product direction and a coherent platform roadmap

• Proven ability to drive intuitive end-to-end user journeys across complex workflows or fragmented product surfaces, by setting direction and standards for teams

• Strong collaboration and communication skills, with experience driving alignment across Engineering, Data Science, UX, Marketing, Sales, Client Success, and Operations

• Ability to drive both strategy and execution through teams—setting goals, removing blockers, and holding teams accountable for outcomes without being a hands‑on IC

• High product sense, strong customer intuition, and a grounding in data-informed decision making, with the ability to enforce these expectations across your PM team
  A track record of attracting, developing, and retaining PM talent and building high-performing, empowered teams

• Success is defined by delivering a unified, high-performing Portal experience that increases adoption, reduces friction, and drives measurable value across user personas

About Ibotta (“I bought a...”)

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks and occasional meals.

• Base compensation range: $227,000 - $266,000. Total compensation for this role also includes a variable component in addition to base salary. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.

• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• Applicants are accepted until the position is filled.

• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper Channels.