Product Marketing Manager: BioPharma, CRO & Custom Solutions

Cell Signaling Technology; Danvers (MA); On-site; USD 138,000 - 189,000; Full time

Benefits offered by this job

Medical & Dental plans

Vision Insurance

Life & Disability insurance

401(k) match

Tuition Reimbursement

Generous PTO

Pet Insurance

Employee Assistance Program

Free Parking

Job summary

Cell Signaling Technology (CST) in Danvers, MA, seeks a Product Marketing Manager for BioPharma, CRO & Custom Solutions to translate deep knowledge of BioPharma and CRO customer workflows into messaging, sales tools, and campaigns.

You will work with the Product Manager and Custom Solutions Lead to tailor content and launches that resonate with the workflows, regulatory contexts, and procurement models of these buyers.

Qualifications

• Master's or PhD in life sciences (e.g. molecular biology, biochemistry) or a related field.
• 5+ years of product marketing or related experience in the life sciences industry.
• Direct BioPharma / CRO experience (working at, selling to, or partnering closely with BioPharma/CRO organizations)
• Hands-on experience with antibody-based products or related life science tools
• Experience working with global sales channels and distributors
• A plus: experience managing a reagent product line or a service portfolio, and familiarity with Pragmatic or similar marketing frameworks
• Ability to build strong cross-functional relationships
• Strong problem-solving skills and a willingness to think outside the box
• Comfortable working in a dynamic, fast-paced environment

Responsibilities

• Develop positioning and messaging for CST's reagent portfolio and custom services that resonate with BioPharma and CRO buyers' workflows and priorities
• Build segment-specific value propositions that account for the regulatory context, quality expectations, and procurement models distinct to BioPharma and CRO customers
• Help set the metrics used to measure launch success, including adoption, customer feedback, and sales performance
• Plan and run campaigns that drive adoption of the portfolio and custom services among BioPharma and CRO buyers
• Work with MarComm and Channel Owners to create web, collateral, whitepaper, webinar, case study, and blog content that clearly communicates portfolio value to this segment
• Work with regional marketing teams to localize campaigns for market-specific needs
• Bring voice-of-customer feedback into campaign plans to keep messaging relevant
• Build and deliver sales and distributor training, tools, and objection-handling and competitive guides so commercial teams can confidently position the portfolio and custom services
• Align marketing activity and sales strategy to improve lead generation, pipeline speed, and revenue growth
• Support distributors platforms with targeted resources and programs
• Support the Associate Director and Custom Solutions Lead in commercializing CST's custom and customized services, including input on service packaging, pricing, and tiered service models
• Contribute market opportunity assessments and revenue projections to business cases for new portfolio additions and new custom capabilities
• Work with Operations and Product Management so product supply, service capacity, and delivery standards match what we communicate to customers
• Run ongoing research, including voice-of-customer interviews, surveys, and competitive analysis, on BioPharma and CRO needs and trends
• Build and maintain relationships with BioPharma and CRO customers and KOLs to test messaging and gather field intelligence, sharing emerging needs with the Associate Director
• Track campaign and product performance with MarComm and Channel Owners, and report results and insights to leadership
• Customer focus and a collaborative, team-oriented approach to work
• Hands-on technical knowledge of antibody-based products and services, translated into clear messaging and sales tools
• Strong project management skills across multiple campaigns and launches at once
• A data-driven approach to measuring and improving marketing performance
• Excellent communication and presentation skills, comfortable simplifying complex scientific and commercial concepts for diverse audiences
• A commitment to quality and continuous improvement

Skills

Product marketing

BioPharma experience

Antibody-based products

Global sales channels

Cross-functional collaboration

Education

Master's or PhD in life sciences

Tools

Pragmatic marketing framework

Job description

Cell Signaling Technology (CST) in Danvers, MA, seeks a Product Marketing Manager for BioPharma, CRO & Custom Solutions to translate deep knowledge of BioPharma and CRO customer workflows into messaging, sales tools, and campaigns.

You will work with the Product Manager and Custom Solutions Lead to tailor content and launches that resonate with the workflows, regulatory contexts, and procurement models of these buyers.