Product Marketing Manager - Backhoe

JCB North America; Pooler (GA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Paid Time Off

Holidays

Job summary

JCB North America in Pooler, GA is seeking a senior product development and marketing leader to drive pricing, training, market strategy and communications for the North American product line. You will collaborate with factory teams and sales to shape features and position.

The role requires 4+ years in sales, product marketing, engineering or customer support within construction equipment, plus a BA in Business or Engineering and a valid US driver's license.

Qualifications

• BA in Business, Engineering or similar
• 4+ years' experience in sales, product marketing, engineering or customer support
• Valid US Driver's License and ability to travel as required

Responsibilities

• Partner with factory Product and Engineering Teams to define product specs.
• Define strategy, roadmap and technical specs based on market trends.
• Develop audience-specific messages and tools for web, events, and campaigns.
• Provide ongoing product support to dealer and direct sales teams.
• Coordinate product development activities with engineering teams.
• Travel up to 30%.
• Manage and nurture direct reports.

Skills

Sales experience

Strategic thinking

Communication skills

Project management

Team leadership

Education

BA in Business or Engineering

Tools

SAP

CRM systems

Product Lifecycle Management

Job description

Company Profile

With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.

With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.

At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.

At JCB, we stand behind our products—and our name—with pride and commitment to quality.

Position Purpose

This position is responsible for JCB product development, pricing, training, market strategy and marketing communications to support the growth of the product line’s sales volume in North America.

Position Type

Full Time, Exempt

Location

Pooler, Georgia: 2000 Bamford Blvd Pooler, GA 31322.

Benefits And Other Compensation

JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.

Application Process

Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on September 19, 2026.

Major Tasks, Responsibilities & Key Accountabilities

• Partnering with our factory-based Product and Engineering Teams to provide target product specifications and product features for completion of current and future product development of the product line
• Define overall strategy, product roadmap and technical/feature specifications for new products based on long-term product vision, user needs, technical and market trends, and platform capabilities
• Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, presentations, demos, how to guides etc.), to be used on the web, events and in campaigns
• Provide on-going product support to dealer and direct sales teams
• Gather comprehensive voice of customer analysis to support product development activities
• Coordinate product development activities with engineering teams
• Track and communicate competitor product activity and product trends to division and regional sales teams
• Maintain competitive data files on pricing and market share
• Identify new market opportunities and develop new and/or improved products to satisfy this market gap
• Create and conduct sales training seminars and demonstrations
• Liaise with the Product Support team to raise customer satisfaction levels
• Ensure that products are priced competitively and in a way that will maximize profit opportunities for the JCB Group and the North American dealers
• Develop materials and plans for inclusion in the Product Information Book
• Coordinate with the Marketing Department to create marketing materials
• Develop and maintain SAP sales configuration system
• Attend relevant shows and conventions
• Manage and nurture any direct reports.
• Support the delivery of the Sales Training Curriculum. Includes building training materials and delivering the content to salespeople. Both classroom and in the field.
• Working with the factory product teams to maintain the dealer ordering tool.
• Travel is required - 30%.
• Other duties as assigned

Minimum Qualifications

• Experience with Construction Equipment, ideally backhoes and compaction equipment.
• BA in Business, B. Engineering or similar
• 4 + years sales, product marketing, engineering and/or customer support experience in the industry or
• similar
• Valid US Driving License.
• Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law.

Knowledge, Skills, Abilities & Competencies

• Proven success in analyzing and forecasting trends
• Strategic mindset with excellent analytical and conceptual skills
• Strong relationship management skills
• Solid interpersonal skills; written, verbal and listening
• Strong process understanding in product and sales development
• Ability to effectively manage and maintain peer and business relationships with a high degree of integrity
• and trust
• Ability to motivate others and drive for results
• Strong oral and written communication skills
• Individual should be a self-starter and internally motivated
• Effective project management skills
• Ability to understand and analyze business requirements and convert them into marketing specifications
• and solutions
• SAP working knowledge.

Job Conditions

• Both office environment and occasionally manufacturing/factory environment.
• Subject to noise and temperature changes.

Physical Requirements

The physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to:

• Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear.
• The employee is occasionally required to stand and move and/or walk.
• The employee must frequently move and/or transport up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus.

Equal Opportunity Employer

JCB is an equal employment opportunity (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statute, or any other characteristic protected under federal, state, and local laws.

EEO EMPLOYER/VET/DISABLED.

Reasonable Accommodation Statement

JCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the JCB Human Resources team at [e-mail].

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S., which can be found through our website at https://www.jcb.com/en-gb/about/careers.

Disclaimer

This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.