Product Marketing Manager - B2B Storytelling & Enablement

Walmart Connect; Los Angeles (CA); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock

Job summary

Walmart Connect seeks a Manager of Sales Marketing to lead strategic initiatives that equip the VIZIO Media & Entertainment Sales team with compelling narratives and advertising solutions. This role collaborates across regions, product marketing, and category teams to deliver client-facing materials and engaging programs that drive ad revenue growth.

The ideal candidate has strong storytelling skills and a track record in B2B marketing or advertising within media, with the ability to translate

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Or 4 years’ experience in Marketing, Business Administration, or related field.

Responsibilities

• Own the development and evolution of multiple VIZIO narratives, ensuring clear, differentiated positioning in the market.
• Work closely with regional sales leaders and individual sellers to provide solutions to proactive and reactive proposals.
• Partner with product marketing to develop and execute compelling sales decks, one-sheets, and pitch materials for new and existing products based upon industry insights and sales feedback.
• Lead and execute pitch toolkit improvement with clear parameters for sales effectiveness.
• Drive client engagement strategies especially within priority agencies and clients, including storytelling frameworks and tailored experiences.
• Develop and manage B2B communications, ensuring consistent messaging across internal and external channels.
• Interpret internal and external business challenges and recommend best practices to improve products, processes, and/or programs.
• Deliver internal sales communications and training to improve seller readiness and adoption of key narratives and tools.
• Use insights and performance data to continuously optimize sales marketing strategies, materials, and engagement approaches.

Skills

B2B Sales Marketing

Sales Enablement

Advertising/Media

Storytelling

Client-facing materials

Cross-functional partnership

Analytical mindset

Self-starter

Education

Bachelor’s Degree in Marketing, Business Administration, or related field

Job description

Walmart Connect seeks a Manager of Sales Marketing to lead strategic initiatives that equip the VIZIO Media & Entertainment Sales team with compelling narratives and advertising solutions. This role collaborates across regions, product marketing, and category teams to deliver client-facing materials and engaging programs that drive ad revenue growth.

The ideal candidate has strong storytelling skills and a track record in B2B marketing or advertising within media, with the ability to translate