Product Marketing Manager, ARIA Core — Healthcare Tech

Siemens Healthineers AG; Atlanta (GA); Sur place; USD 116 000 - 159 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Long-term and short-term disability

Paid parking/public transportation

Paid time off

Paid sick and safe time

Résumé du poste

Siemens Healthineers seeks a Product Marketing Manager for the ARIA suite in the Americas. You will manage upstream product management and downstream marketing, define roadmaps, go-to-market planning, messaging and campaigns, and collaborate with R&D, Medical Affairs and Commercial teams to drive adoption and revenue growth.

Join a global team of health pioneers and help shape digital oncology solutions, with a competitive base pay and comprehensive benefits.

Qualifications

• Bachelor’s Degree in a related field, post-graduate (or equivalent experience desirable).
• 5-8 years’ experience in Medical Device or Medical Imaging field.
• Understanding of electronic medical record systems.

Responsabilités

• Conduct market research and analysis to define the market landscape, clinical requirements, and product opportunities.
• Cultivate relationships and build a panel of Key Opinion Leaders to gather insights and feedback that inform product priorities, clinical utilization strategies and marketing initiatives.
• Collaborate with cross-functional stakeholders including R&D, Medical Affairs and Commercial teams to develop product roadmaps and strategies that are aligned with the voice-of-customer and goals of the business.
• Represent the ARIA suite of products as a subject matter expert at trade shows, KOL visits and scientific meetings.
• Help drive the development of product roadmaps based on market insights and strategic priorities. Prioritize features and enhancements to meet customer needs and achieve business objectives.
• Develop comprehensive go-to-market strategies for new product introductions, defining target markets, product positioning, messaging, and pricing to maximize product adoption and revenue growth.
• Work cross functionally on the development of marketing collateral for marketing materials that effectively communicate brand strategy, product features and clinical benefits to the target audiences.
• Partner with the sales organization to develop sales enablement resources and train sales teams on the effective use of products and tools that they need to effectively position and sell products in the market.
• Develop and track key performance indicators and utilize market and sales data to identify areas of optimization and improvement to drive business growth.

Connaissances

Market research

KOL relationships

Product roadmaps

Go-to-market

Value proposition

Messaging

Sales enablement

Pricing strategy

Formation

Bachelor’s Degree in a related field

Description du poste

Siemens Healthineers seeks a Product Marketing Manager for the ARIA suite in the Americas. You will manage upstream product management and downstream marketing, define roadmaps, go-to-market planning, messaging and campaigns, and collaborate with R&D, Medical Affairs and Commercial teams to drive adoption and revenue growth.

Join a global team of health pioneers and help shape digital oncology solutions, with a competitive base pay and comprehensive benefits.