Product Marketing Manager, ARIA Core

Siemens Healthineers in; Atlanta (GA); On-site; USD 116,000 - 159,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Long-term and short-term disability

Paid parking/public transportation

Paid time off

Paid sick and safe time

Job summary

Siemens Healthineers seeks a Product Marketing Manager for the ARIA suite in the Americas. You will manage upstream product management and downstream marketing, define roadmaps, go-to-market planning, messaging and campaigns, and collaborate with R&D, Medical Affairs and Commercial teams to drive adoption and revenue growth.

Join a global team of health pioneers and help shape digital oncology solutions, with a competitive base pay and comprehensive benefits.

Qualifications

• Bachelor’s Degree in a related field, post-graduate (or equivalent experience desirable).
• 5-8 years’ experience in Medical Device or Medical Imaging field.
• Understanding of electronic medical record systems.

Responsibilities

• Conduct market research and analysis to define the market landscape, clinical requirements, and product opportunities.
• Cultivate relationships and build a panel of Key Opinion Leaders to gather insights and feedback that inform product priorities, clinical utilization strategies and marketing initiatives.
• Collaborate with cross-functional stakeholders including R&D, Medical Affairs and Commercial teams to develop product roadmaps and strategies that are aligned with the voice-of-customer and goals of the business.
• Represent the ARIA suite of products as a subject matter expert at trade shows, KOL visits and scientific meetings.
• Help drive the development of product roadmaps based on market insights and strategic priorities. Prioritize features and enhancements to meet customer needs and achieve business objectives.
• Develop comprehensive go-to-market strategies for new product introductions, defining target markets, product positioning, messaging, and pricing to maximize product adoption and revenue growth.
• Work cross functionally on the development of marketing collateral for marketing materials that effectively communicate brand strategy, product features and clinical benefits to the target audiences.
• Partner with the sales organization to develop sales enablement resources and train sales teams on the effective use of products and tools that they need to effectively position and sell products in the market.
• Develop and track key performance indicators and utilize market and sales data to identify areas of optimization and improvement to drive business growth.

Skills

Market research

KOL relationships

Product roadmaps

Go-to-market

Value proposition

Messaging

Sales enablement

Pricing strategy

Education

Bachelor’s Degree in a related field

Job description

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Plans and completes operational outbound marketing activities for assigned products.

As the Product Marketing Manager you will be responsible for both the upstream product management and downstream marketing strategies to grow our ARIA core products.

You will be a part of the Varian Americas Marketing Team, responsible for the creation and execution of all product activities (from roadmap and product requirements definition to go-to-market planning and execution, value proposition & messaging, product launches, campaigns, and commercial initiatives). We are looking for a dynamic and driven individual who will help shape the future of our digital oncology solutions.

Primary responsibilities

• Conduct market research and analysis to define the market landscape, clinical requirements, and product opportunities.
• Cultivate relationships and build a panel of Key Opinion Leaders to gather insights and feedback that inform product priorities, clinical utilization strategies and marketing initiatives.
• Collaborate with cross-functional stakeholders including R&D, Medical Affairs and Commercial teams to develop product roadmaps and strategies that are aligned with the voice-of-customer and goals of the business.
• Represent the ARIA suite of products as a subject matter expert at trade shows, KOL visits and scientific meetings.
• Help drive the development of product roadmaps based on market insights and strategic priorities. Prioritize features and enhancements to meet customer needs and achieve business objectives.
• Develop comprehensive go-to-market strategies for new product introductions, defining target markets, product positioning, messaging, and pricing to maximize product adoption and revenue growth.
• Work cross functionally on the development of marketing collateral for marketing materials that effectively communicate brand strategy, product features and clinical benefits to the target audiences.
• Partner with the sales organization to develop sales enablement resources and train sales teams on the effective use of products and tools that they need to effectively position and sell products in the market.
• Develop and track key performance indicators and utilize market and sales data to identify areas of optimization and improvement to drive business growth.

Minimum skills and requirements

• Bachelor’s Degree in a related field, post-graduate (or equivalent experience desirable).
• 5-8 years’ experience in Medical Device or Medical Imaging field.
• Understanding of electronic medical record systems.

Who we are

We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The base pay range for this position is:

$115,740 - $159,137

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan
• life insurance
• long-term and short-term disability insurance
• paid parking/public transportation
• paid time off
• paid sick and safe time

Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Aff... All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations. If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at [e-mail]. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.

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Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions.”

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