Product Marketing Manager [AQ-24160]

Aquent; East Moline (IL); On-site; USD 124,000 - 187,000; Full time

Job summary

Aquent seeks a visionary marketing leader to steer technology marketing for a global tech and manufacturing client. You will translate complex innovations into compelling value propositions, shape audience frameworks, and guide global go-to-market initiatives that resonate across regions.

Collaborate with product marketing, insights, market intelligence, and regional teams to ensure consistent technology positioning. Build scalable playbooks and processes that drive adoption and growth.

Qualifications

• Proven experience in strategic marketing, product marketing, commercialization, or technology adoption within a complex business environment.
• Demonstrated ability to develop customer segmentation, value propositions, positioning, and messaging frameworks.
• Strong customer insight orientation and ability to translate research into always-on marketing strategies.
• Experience leading cross-functional initiatives and influencing stakeholders across teams.
• Executive communication skills to simplify complex topics and unite teams around actionable recommendations.

Responsibilities

• Lead the development of technology marketing strategies, message architectures, and audience frameworks to enhance customer relevance and drive adoption.
• Translate customer insights and market trends into clear value propositions and go-to-market guidance.
• Collaborate across product marketing, customer insights, market intelligence, product management, and regional marketing teams for consistent positioning.
• Develop scalable playbooks, tools, and processes for customer-centered technology marketing across portfolios and regions.
• Support portfolio and bundled solution marketing strategies communicating integrated value and outcomes.
• Benchmark external best practices to elevate marketing maturity and competitive positioning.
• Influence stakeholders with strategic recommendations and executive-ready frameworks.

Skills

Strategic marketing

Product marketing

Go-to-market strategy

Executive communication

Cross-functional leadership

Customer insights

Education

Bachelor’s degree in Marketing, Business, Communications, Agricultural Business, Engineering, Technology

Advanced degree or certification in marketing strategy or related field

Job description

Aquent, a leader in connecting top talent with innovative companies, is partnering with a global leader in the technology and manufacturing space. This client is at the forefront of shaping the future of their industry through cutting-edge solutions and a commitment to innovation.

We are seeking a visionary leader to step into a pivotal marketing leadership role, where you will drive the strategic direction of technology marketing initiatives. This is an exceptional opportunity to make a significant impact on customer relevance, solution adoption, and business growth, directly influencing how innovative products reach and resonate with a global audience. You will be instrumental in translating complex technological advancements into compelling value propositions, ensuring our client’s offerings not only meet but anticipate customer needs.

What You Will Do

• Lead the development of technology marketing strategies, message architectures, and audience frameworks to enhance customer relevance, drive solution adoption, and achieve significant business impact.
• Translate deep customer insights, evolving market trends, adoption barriers, and key business priorities into clear value propositions, actionable messaging guidance, and effective go-to-market recommendations.
• Collaborate extensively across product marketing, customer insights, market intelligence, product management, and regional marketing teams to ensure consistent technology positioning and seamless execution.
• Develop scalable playbooks, essential tools, and streamlined processes that foster consistent, customer-centered technology marketing across diverse portfolios, segments, and regions.
• Support comprehensive portfolio and bundled solution marketing strategies that effectively communicate the integrated value of technology offerings and the resulting customer outcomes.
• Benchmark external technology marketing best practices, applying relevant approaches to elevate marketing maturity and strengthen competitive positioning.
• Influence cross-functional stakeholders through strategic recommendations, executive-ready communication, and practical frameworks that drive alignment and decisive action.

Required Qualifications

• Proven experience in strategic marketing, product marketing, commercialization, or technology adoption within a complex business environment.
• Demonstrated ability to develop robust customer segmentation, compelling value propositions, strategic positioning, comprehensive messaging frameworks, and effective go-to-market strategies.
• Strong customer insight orientation, with the capability to translate research, market intelligence, and business priorities into dynamic, always-on marketing strategies.
• Experience leading cross-functional initiatives and effectively influencing stakeholders across product, marketing, sales, insights, and regional teams.
• Exceptional executive communication skills, including the ability to simplify complex topics and unite teams around clear, actionable recommendations.

What Sets You Apart

• Ability to create scalable playbooks, tools, processes, and governance models that significantly improve consistency and execution.
• Experience working with agencies, consultants, research partners, or other external strategic partners.
• Demonstrated curiosity for external best practices, emerging marketing trends, and innovative technology-driven customer engagement models.
• Knowledge of agriculture, precision technology, or specialized B2B markets characterized by complex customer needs and intricate channel dynamics.

Education

• Bachelor’s degree in Marketing, Business, Communications, Agricultural Business, Engineering, Technology, or a related field, preferred.
• Advanced degree or certification in marketing strategy, product marketing, customer insights, segmentation, or go-to-market strategy, preferred.

Client Description

Aquent Studios is a global creative studio that delivers scale, speed and efficiency to the world’s most recognized brands. We create the work that matters the most to them—work that has a real impact on their business. As an Aquent Studio team member, you’ll have the opportunity to engage with the largest and most influential companies in the world, solving design challenges and extending their brands across tactic types and platforms, including digital design, UI/UX, video, motion, content, print design, web development, and more. If you want to do work that matters in a collaborative setting that values ingenuity and personal growth, you have found the right place!

Other Requirements

Compensation Range: 124-187k yearly DOE. W2 only, no C2C.

Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.