Lead Product Marketing Manager [AQ-24158]

Aquent; East Moline (IL); On-site; USD 124,000 - 187,000; Full time

Job summary

Aquent Studios is partnering with a premier technology and manufacturing client to redefine how groundbreaking solutions are marketed and adopted. This leadership role focuses on shaping product narratives, orchestrating cross-functional initiatives, and driving market success for cutting-edge offerings.

You will lead the development of strategic marketing programs, align with product, insights, and regional teams, and elevate the client’s competitive standing through customer-centric

Qualifications

• Experience leading strategic marketing for complex B2B technology environments.
• Proven ability to translate market insights into compelling value propositions and GTM plans.
• Track record building cohesive cross-functional marketing programs across product, insights, sales and regional teams.

Responsibilities

• Lead development of comprehensive technology marketing strategies, including messaging frameworks and audience definitions.
• Convert customer insights and market trends into clear value propositions and actionable GTM recommendations.
• Collaborate with product marketing, insights, market intelligence, product management, and regional teams for cohesive positioning and execution.
• Design scalable playbooks, tools, and processes for consistent customer-centered technology marketing across portfolios and regions.
• Champion portfolio marketing and bundled solutions to communicate integrated value and customer outcomes.
• Benchmark external marketing best practices and apply methodologies to raise marketing maturity and competitive positioning.
• Influence stakeholders through strategic recommendations and executive-level communication to drive action.

Skills

Strategic marketing

Product marketing

Go-to-market strategy

Customer insights

Cross-functional leadership

Executive communication

Education

Bachelor's degree in Marketing or related field

Job description

Aquent is partnering with a leading innovator in the technology and manufacturing sector, a company at the forefront of shaping the future of its industry. We are seeking a visionary leader to drive the evolution of marketing strategies, ensuring our client’s groundbreaking technological solutions resonate deeply with customers and achieve widespread adoption. This is an unparalleled opportunity to make a significant impact, influencing strategic direction and shaping how advanced technologies are brought to market.

About The Role

Step into a pivotal role where your strategic vision will directly shape the market perception and success of cutting-edge technological offerings. You will be instrumental in bridging the gap between innovative products and customer needs, crafting compelling narratives that highlight value and drive engagement. This role offers the chance to lead cross-functional initiatives, define new marketing paradigms, and elevate the client’s competitive standing through sophisticated and customer-centric approaches.

What You’ll Do

• Lead the development of comprehensive technology marketing strategies, including message architecture and audience frameworks, to enhance customer relevance, solution adoption, and business impact.
• Translate deep customer insights, prevailing market trends, adoption barriers, and business priorities into clear value propositions, strategic messaging guidance, and actionable go-to-market recommendations.
• Collaborate extensively across product marketing, customer insights, market intelligence, product management, and regional marketing teams to ensure cohesive technology positioning and execution.
• Design and implement scalable playbooks, tools, and processes that foster consistent, customer-centered technology marketing across diverse portfolios, segments, and regions.
• Champion portfolio and bundled solution marketing strategies, effectively communicating the integrated value and tangible customer outcomes of technology offerings.
• Actively benchmark external technology marketing best practices, applying relevant methodologies to enhance marketing maturity and strengthen competitive positioning.
• Influence and align cross-functional stakeholders through strategic recommendations, executive-level communication, and practical frameworks that drive consensus and action.

What You’ll Bring

• Extensive experience in strategic marketing, product marketing, commercialization, or technology adoption within a complex business environment.
• Demonstrated expertise in developing customer segmentation, value propositions, positioning, messaging frameworks, and comprehensive go-to-market strategies.
• A strong customer insight orientation, with a proven ability to transform research, market intelligence, and business priorities into continuous marketing strategies.
• Experience leading impactful cross-functional initiatives and effectively influencing stakeholders across product, marketing, sales, insights, and regional teams.
• Exceptional executive communication skills, including the ability to simplify complex topics and unite teams around clear, actionable recommendations.
• A Bachelor’s degree in Marketing, Business, Communications, Agricultural Business, Engineering, Technology, or a related field is preferred.

What Will Make You Stand Out

• Proven ability to create scalable playbooks, tools, processes, and governance models that enhance consistency and execution across marketing efforts.
• Experience collaborating with agencies, consultants, research partners, or external strategic partners.
• A demonstrated curiosity for external best practices, emerging marketing trends, and innovative technology-driven customer engagement models.
• Knowledge of specialized B2B markets, such as agriculture or precision technology, characterized by complex customer needs and dynamic channel dynamics.
• An advanced degree or certification in marketing strategy, product marketing, customer insights, segmentation, or go-to-market strategy.

Client Description

Aquent Studios is a global creative studio that delivers scale, speed and efficiency to the world’s most recognized brands. We create the work that matters the most to them—work that has a real impact on their business. As an Aquent Studio team member, you’ll have the opportunity to engage with the largest and most influential companies in the world, solving design challenges and extending their brands across tactic types and platforms, including digital design, UI/UX, video, motion, content, print design, web development and more. If you want to do work that matters in a collaborative setting that values ingenuity and personal growth, you have found the right place!

Other Requirements

Compensation Range: 124-187k yearly DOE.

W2 only, no C2C.

Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.