Product Marketing Manager, AI-Driven EdTech

Google; New York (NY); Hybrid; USD 141,000 - 205,000; Full time

Job summary

Google Classroom is seeking a Product Marketing Manager to lead global strategy, positioning, and cross-functional GTM execution for the platform. You will shape product narratives, advocate for educators and school leaders, and drive strategies to accelerate customer consideration, retention, and growth across Education.

You will pair deep product understanding with market trends to craft messaging that resonates with education decision-makers and end-users, leveraging AI capabilities to

Qualifications

• Bachelor's degree or equivalent practical experience required.
• 6 years of experience in a product marketing or marketing communications role.
• Experience in EdTech or education-focused SaaS platforms.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Lead global positioning, value props, and core messaging for Google Classroom.
• Own end-to-end GTM strategies for new features including AI capabilities.
• Collaborate with Product Management and UX to incorporate educator, student, and admin insights into product definitions.
• Coordinate with PR, Communications, and Legal to ensure transparent messaging including student data privacy.
• Direct external agencies to drive Classroom messaging across education milestones and events.

Skills

Cross-functional collaboration

Education

Bachelor's degree or equivalent practical experience

6 years of experience in a product marketing role or marketing communications role

Experience in EdTech or education-focused SaaS platforms

Job description

Google Classroom is seeking a Product Marketing Manager to lead global strategy, positioning, and cross-functional GTM execution for the platform. You will shape product narratives, advocate for educators and school leaders, and drive strategies to accelerate customer consideration, retention, and growth across Education.

You will pair deep product understanding with market trends to craft messaging that resonates with education decision-makers and end-users, leveraging AI capabilities to