AI-Driven Product Marketing Manager, EdTech

Google; San Francisco (CA); On-site; USD 141,000 - 205,000; Full time

Job summary

Google Classroom is seeking a Product Marketing Manager to drive the global marketing strategy, positioning, and cross-functional go-to-market execution for Google's flagship learning platform. You will define the product narrative and advocate for educators and school leaders to accelerate consideration and retention.

Know the user and the magic; connect them. Our marketing approach combines technology with user-centric storytelling, aiming to demonstrate how Google’s products solve real-world

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a product marketing or marketing communications role.
• Experience in EdTech or education-focused SaaS platforms.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Lead the creation of global positioning, value propositions, and core messaging frameworks for Google Classroom.
• Own end-to-end GTM strategies for new features including AI capabilities across channels.
• Collaborate with Product Management and UX to incorporate educator, student, and admin insights into product definitions and roadmap prioritization.
• Coordinate with PR, Communications, and Legal to ensure transparent messaging around student data privacy and AI controls.
• Direct external agencies to drive messaging and presence across education milestones.

Skills

Cross-functional collaboration

Strategic marketing

Effective communication

AI productivity tools

Education

Bachelor's degree or equivalent practical experience

Job description

Google Classroom is seeking a Product Marketing Manager to drive the global marketing strategy, positioning, and cross-functional go-to-market execution for Google's flagship learning platform. You will define the product narrative and advocate for educators and school leaders to accelerate consideration and retention.

Know the user and the magic; connect them. Our marketing approach combines technology with user-centric storytelling, aiming to demonstrate how Google’s products solve real-world