Product Marketing Manager, AI

Buildertrend; Nebraska; Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health & vision

401(k) matching

Paid time off

Parental leave

Volunteer time off

Wellness program

Hybrid/remote work

Tech reimbursement

Free lunch at HQ

Job summary

Buildertrend, a leading residential construction management platform, is seeking a Product Marketing Manager, AI, to shape growth by translating AI capabilities into customer value for contractors.

You will lead GTM, craft messaging, enable sales, and collaborate across product, demand gen, and customer success to drive adoption and revenue. This role blends strategic storytelling with hands-on execution in a fast-paced, remote-friendly environment.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field, or equivalent experience.
• 3 to 6 years of product marketing experience in B2B SaaS.
• Experience launching products or features and delivering high-quality work on schedule.
• Strong messaging and positioning skills for nontechnical audiences.
• Experience partnering with sales and customer success to develop enablement content.
• Ability to gather input across the organization and drive forward initiatives.
• Relationship builder with strategic thinking and collaboration.
• Curious about customers and builders/remodelers.
• Portfolio or examples of product launches and sales enablement materials.
• Excellent written and verbal communication.

Responsibilities

• Lead go-to-market planning for AI capabilities and platform initiatives.
• Develop messaging and positioning that translates AI into practical benefits.
• Partner with product, sales, demand gen, and customer success for strategies.
• Create sales enablement tools and content.
• Turn customer insights into messaging, campaigns and programs.
• Drive feature adoption with content and programs.
• Become SME on Buildertrend AI capabilities and translate details.
• Develop thought leadership and competitive content.
• Use AI tools responsibly to improve work and ensure quality.

Skills

Product marketing

Messaging & positioning

Sales enablement

Cross-functional collaboration

Customer insights

Communication skills

Education

Bachelor’s degree in marketing, business, communications, or related field

Job description

Compensation: $80,000-$120,000 per year

Location: United States – Remote or Omaha, NE - Hybrid

The Job

As a Product Marketing Manager, AI at Buildertrend, you'll be a strategic part of driving our next phase of growth and help shape how contractors understand and use the technology that is changing residential and commercial construction. You’ll turn complex AI capabilities into clear customer value, lead go-to-market efforts, and equip sales and customer success teams to help builders get more from Buildertrend. Your work will connect product strategy to real customer outcomes, helping contractors spend less time on paperwork and more time growing their businesses.

What You Will Do

• Lead go-to-market planning for AI capabilities and broader platform initiatives, aligning product, sales, marketing and customer success around launch goals, timelines and customer value.
• Develop clear, differentiated messaging and positioning that translates AI capabilities into practical benefits for contractors and supports pipeline and revenue growth.
• Partner with product managers, sales leaders, demand generation and customer success to incorporate customer, market and competitive insights into product marketing strategies.
• Create sales enablement tools and content that help sellers explain product value, address customer needs and move opportunities forward.
• Turn customer insights into actionable messaging, campaigns and programs that reflect what builders and remodelers need to run their businesses more effectively.
• Drive feature adoption by partnering with customer success and marketing on content and programs that help customers understand what’s new, why it matters and how to get value from it.
• Become a subject matter expert on key areas of the Buildertrend platform, including AI-powered capabilities, and translate complex product details for internal and external audiences.
• Develop thought leadership and competitive content that demonstrates Buildertrend’s understanding of construction technology and the needs of the industry.
• Use AI tools thoughtfully to improve your work, while applying sound judgment, learning continuously and owning the quality and accuracy of your final work.

Who You Are And What You Need

• Bachelor’s degree in marketing, business, communications, or related field, or equivalent experience.
• 3 to 6 years of product marketing experience in B2B SaaS, with experience launching products or features and delivering high-quality work on schedule.
• Previous experience in construction technology, field service, vertical SaaS or positioning AI-powered products for nontechnical audiences is a plus.
• Strong messaging and positioning skills, with the ability to make complex product capabilities clear and relevant to both contractors and sales teams.
• Experience partnering with sales and customer success teams to develop practical tools and content that support customer conversations and business results.
• A relationship builder who can gather input from across the organization, bring people together around a clear direction and move work forward with limited structure.
• Comfortable balancing immediate priorities with longer-term product marketing initiatives and adjusting as product and business needs change.
• Curious about customers and motivated to understand what builders and remodelers care about, what gets in their way and how technology can help.
• A portfolio or examples of product launches, messaging, sales enablement materials or other product marketing work you can discuss in detail.
• Excellent written and verbal communication skills, with the ability to synthesize information, present ideas clearly and adjust the level of detail for the audience.

We Are Giving You

• Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
• A 401(k) plan with Buildertrend matching contributions to help you plan for the future
• Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
• Parental leave and paid sabbaticals to support you during life’s big moments
• Volunteer time off – because giving back matters
• Wellness program and onsite fitness center to keep you feeling your best
• Opportunities for hybrid or remote work to give you the flexibility you need
• Technology reimbursement to help cover costs for the tech you need to do your job from home
• Free daily lunches when you're at our HQ office, plus monthly events to connect with your team

Who We Are

Great builders don’t just manage projects – they run successful businesses. That’s where Buildertrend comes in. As the leading residential construction management platform, we give contractors the power to control their financials, schedules, team workflows and client relationships – all in one system. No more juggling disconnected tools or guessing on profitability. With nearly two decades of industry expertise, Buildertrend helps builders work smarter, scale faster and stay ahead of the competition. If you want to learn more about us, check out: https://buildertrend.com/about/

Working At Buildertrend

At Buildertrend, we fully recognize that we all work so we can live better lives—we appreciate and respect that this is a job and not your whole life. What makes Buildertrend so special is a commitment to ensuring you can have the best job, work with the best people, and live your best life outside of work. Our goal is to create a culture where everyone can make an impact on our customers, communities, and each other. In short: We want you to be who you are, love what you do, and build your best life.

Buildertrend Solutions, Inc. is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, including natural or protective hairstyle, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy and pregnancy-related conditions, childbirth, breastfeeding, sexual orientation, gender identity, gender expression, sexual orientation, reproductive decision-making), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A “reasonable accommodation” is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Buildertrend Solutions, Inc. Please inform the company's personnel representative if you need assistance completing this application or to otherwise participate in the application process.

To see the complete list of Essential Job Functions, visit https://buildertrend.com/essential-job-functions-notice/