Product Marketing Manager — 3D Printing & Hardware

Formlabs; Somerville (MA); On-site; USD 85,000 - 145,000; Full time

Benefits offered by this job

Equity program

Healthcare coverage

401K matching

Parental Leave

Sabbatical Leave

Flexible time off

Commuter benefits

On-site lunches

Professional development

Unlimited 3D prints

Job summary

Formlabs is seeking a Product Marketing Manager to drive market adoption of our SLA printers, accessories, and materials. You will own go‑to‑market strategy, messaging, launches, content, and sales enablement across the company.

You will collaborate with product, design, engineering, and marketing to build positioning and enable the sales team with training material and competitive differentiation.

Qualifications

• 2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company.
• Detail‑oriented with a track record of excellence in project management
• Passionate about technology and interested in 3D printing
• Collaborates with sales and marketing to create training materials and value propositions
• Conducted market research to understand trends and competitive landscapes
• Ability to work independently and cross‑functionally

Responsibilities

• Be the quarterback of launches for hardware, software, and materials products
• Drive marketing and positioning changes for existing products
• Build product messaging for verticals, buyer personas and use cases
• Track competitors and adjust marketing strategy accordingly
• Communicate products across mediums with concise messaging
• Create training decks, FAQs, and product guides for sales
• Promote Formlabs products at conferences and events
• Develop deep expertise in Formlabs' technologies and portfolio

Skills

Cross-functional collaboration

Market research

Copywriting

Project management

Technical writing

Education

Bachelor's degree or higher (preferred)

Job description

Formlabs is seeking a Product Marketing Manager to drive market adoption of our SLA printers, accessories, and materials. You will own go‑to‑market strategy, messaging, launches, content, and sales enablement across the company.

You will collaborate with product, design, engineering, and marketing to build positioning and enable the sales team with training material and competitive differentiation.