Product Marketing Manager 3D IC

Siemens EDA (Siemens Digital Industries Software); Boston (TX); Hybrid; USD 154,200 - 277,600; Full time

Benefits offered by this job

Work from home

Office flexibility

Travel opportunities

Competitive benefits

Job summary

Siemens EDA in the United States is seeking a Product Marketing Manager for the Innovator3D IC product family. You will shape messaging, positioning, and go-to-market programs to drive adoption and revenue across IC design and packaging domains.

You will partner with product, sales, and market development teams to craft compelling campaigns, lead launches, and analyze market trends to maintain Siemens EDA's leadership in 3D IC solutions.

Qualifications

• 5+ years of product marketing experience in electronics/IC domain.
• Ability to translate technical features to compelling value propositions.
• Proven track record building and executing marketing campaigns.

Responsibilities

• Identify market trends and competitive threats to shape GTM strategies.
• Define product messages, positioning, and branding to drive adoption.
• Develop marketing programs, collateral, and field campaigns.
• Drive brand and segment strategies aligned with corporate goals.
• Collaborate with Market Development and Product Strategy teams on pricing and promotions.
• Support product launches and growth of Innovator3D IC in market.

Skills

Product marketing

Cross-functional collaboration

Storytelling

Campaign execution

Market analysis

Education

Bachelor's in electrical engineering

Master's preferred

Job description

Siemens EDA is a global technology leader in Electronic Design Automation software. Our tools enable companies worldwide to develop highly innovative electronic products faster and more cost-effectively, pushing the boundaries of technology and physics to deliver better products in the increasingly complex world of chip, board, and system design.

The Electronic Board Systems Group (EBS) of Siemens EDA develops software solutions for prototyping/pathfinding, simulation/modeling, detailed physical implementation, and management of associated data for advanced 2.5/3D IC heterogeneously integrated semiconductor packages. Advanced packaging enhances system performance, integration density, and energy efficiency while enabling heterogeneous chiplet integration for AI, hyperscalers, HPC, and mobile applications.

Product Marketing Manager – Innovator3D IC™

The EBS portfolio unit is seeking a Product Marketing Manager for the Innovator3D IC product family. This suite enables “right first time” design and heterogeneous integration of chiplets into a high-performance integration platform, helping companies predictably achieve design and market window schedules by resolving design complexity barriers that impact cycles and accelerate productivity.

Key Responsibilities

• Identify market trends, opportunities, and competitive threats to shape product and go-to-market strategies that maximize corporate revenue.
• Define key product messages, positioning, and branding strategies to enhance market perception and adoption.
• Leverage key industry themes and customer needs to create impactful marketing programs, customer collateral, sales materials, and field marketing campaigns.
• Develop and execute brand and segment strategies that align with divisional initiatives and corporate goals.
• Drive marketing programs that establish Siemens EDA and the Innovator3D IC product family as industry thought and technology leaders.
• Support product launches, ensuring the successful adoption and continued growth of Innovator3D IC product family in the market.
• Collaborate with Market Development and Product Strategy & Technology teams to develop and refine messaging, pricing, packaging, and promotional plans.
• Collaborate with other Siemens EDA technology divisions to develop, message, position and promote a comprehensive 3D IC solution stack.
• Work closely with market development and sales teams to craft compelling messaging for new solutions, product releases, and marketing campaigns.
• Monitor and analyze market trends and competitive intelligence to inform strategic decision-making.
• Develop and execute event strategies for key trade shows, industry conferences, and customer events to enhance brand visibility and lead generation.

Qualifications

• Bachelor’s degree in electrical engineering or a related field (Master’s degree preferred).
• 5+ years of experience in product marketing, or a related role within the electronics industry, in the domain of IC design, IC package design or printed circuit board.
• Firm understanding of the principles and challenges associated with the heterogeneous integration of multiple chiplets into a high-performance substrate platform, including prototyping, pathfinding, detailed design, multiphysics analysis and manufacturing sign‑off.
• Strong communication and storytelling skills with the ability to translate technical features into value propositions.
• Proven ability to develop and execute marketing campaigns.
• Experience working cross‑functionally with sales, product management, and business development teams.
• Strong analytical and problem‑solving skills with the ability to interpret market data and customer insights.
• Ability to travel as needed for industry events, conferences, and customer engagements.

Benefits

Working at Siemens EDA offers flexibility—choose between working from home and the office as needed. We provide competitive benefits and rewards expected from a world leader in industrial software, including a supportive and inclusive work environment. Siemens is committed to equality and welcomes applications that reflect the diversity of the communities we serve. All employment decisions are based on qualifications, merit, and business need.

Competitive salary range: 154,200 – 277,600.