Product Marketing Manager 1

Cook Group; Bloomington (IN); On-site; USD 85,000 - 110,000; Full time

Job summary

Cook Medical is seeking a Product Marketing Manager 1 to join our Marketing and Communications team in the Medsurg Division with a focus in Urology. You will develop marketing strategies across the product lifecycle and collaborate with product management, sales, and global teams to drive launches and post-market initiatives.

Ideal candidates have 5-7 years of relevant experience in medical device or pharmaceutical marketing, strong analytical skills, and willingness to travel up to 25%

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 5-7 years of relevant experience in product marketing or product management.
• Experience in medical devices or pharmaceutical marketing.
• Familiar with medical industry regulations.
• Strong analytical, problem-solving, and operational skills.
• Willingness to travel domestically and internationally up to 25%.
• Experience in Urology preferred.

Responsibilities

• Collaborate with specialty marketing leaders to align priorities, projects, and plans.
• Develop marketing strategies throughout product lifecycle aligned with business goals, brand strategy, and brand perception improvement.
• Engage with customers and SMEs to understand market needs and inform marketing strategies.
• Utilize customer personas and buyer journeys to shape marketing strategies and plans.
• Create go-to-market strategies in partnership with product management, sales, and global functions.
• Develop compelling value propositions, claims, and messaging consistent with brand guidelines.
• Manage large, complex marketing initiatives involving cross-functional teams.
• Lead the execution of product launches and post-market initiatives.
• Review and approve campaign tactics and marketing materials, ensuring compliance with standards.

Skills

Marketing strategy

Product marketing

Product management

Analytical skills

Travel up to 25%

Education

Bachelor's degree in marketing, business, or related field

Job description

Overview

Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.

We are seeking a talented and strategic Product Marketing Manager 1 to join our Marketing and Communications team in our Medsurg Division with the focus in the Urology area. In this role, you will develop marketing strategies and campaign plans across the product lifecycle to attain business growth and strengthen brand positioning. You will collaborate closely with product management, sales, and global teams to ensure successful product launches and pre- and post-marketing initiatives. If you are a strategic thinker with solid experience in medical device or pharmaceutical marketing, we invite you to apply and join us to improve lives worldwide.

Responsibilities

• Collaborate with specialty marketing leaders to align priorities, projects, and plans
• Develop marketing strategies throughout product lifecycle aligned with business goals, brand strategy, and brand perception improvement
• Engage with customers and SMEs to understand market needs and inform marketing strategies
• Utilize customer personas and buyer journeys to shape marketing strategies and plans
• Create go-to-market strategies in partnership with product management, sales, and global functions
• Develop compelling value propositions, claims, and messaging consistent with brand guidelines
• Manage large, complex marketing initiatives involving cross-functional teams
• Set objectives for campaigns, channels, and events, including customer meetings and conferences
• Lead the execution of product launches and post-market initiatives
• Review and approve campaign tactics and marketing materials, ensuring compliance with advertising and promotional standards
• Provide measurable input to marketing processes, systems, and operational plans
• Foster a workplace culture that respects and supports individual differences
• Maintain professional and effective interactions across all levels of the global organization
• Uphold company values, policies, and standards
• Communicate effectively through oral and written channels

Qualifications

• Bachelor's degree in marketing, business, or related field
• 5-7 years of relevant experience in product marketing or product management
• Proven success in developing marketing strategies throughout product lifecycle that drive business results
• Experience in product development, product launches, events management
• Familiar with medical industry regulations in major global markets
• Strong analytical, problem-solving, and operational skills
• Resourceful, ability to work independently and manage complex initiatives
• Great team player with strong communication skills
• Willingness to travel domestically and internationally up to 25% in a year
• Experience in Urology preferred

Physical & Work Environment

• General office environment
• Ability to sit for extended periods and work with computers
• Must be able to perform essential job functions with or without reasonable accommodations