Product Marketing Manager

Energy Innovation Corp; Woodbury (MN); Hybrid; USD 101,000 - 158,000; Full time

Benefits offered by this job

Hybrid work

Paid learning days

Mentor for Google Ads growth

Job summary

Anthem in Woodbury, MN is seeking a Product Marketing Manager to own the roadmap and drive revenue through strategic marketing initiatives. You will qualify leads, monitor KPIs tied to revenue and retention, and move prospects from interest to invoice with efficiency.

The role requires experience in sales marketing, adaptability to a Woodbury-based freelance cadence, and a knack for influencer marketing. Hybrid work and growth mentorship are offered.

Qualifications

• 7 years of experience in sales marketing cycles.
• Ability to operate with a freelance cadence in Woodbury, MN.
• Demonstrated strategic judgement in marketing decisions.
• At least 6 years convincing stakeholders with data-backed estimates.
• Willingness to commute to Woodbury, MN or work flexibly.
• Proven influencer marketing skills with internal support.

Responsibilities

• Qualify inbound leads and route them through the sales funnel efficiently.
• Set and monitor KPIs tied to revenue, retention, and acquisition cost.
• Steer prospects from interest to invoice without friction.
• Cultivate referral channels and strategic partnerships in Woodbury.
• Carry the booth conversation past small talk into next steps.
• Brief the Product Marketing Manager team on market insights this week.
• Turn churned logos into win-back targets with a plan.

Skills

Sales marketing cycles

Freelance cadence

Strategic judgement

Forecasting experience

Willingness to commute

Influencer marketing

Sales steering

Job description

When the Woodbury pipeline gets quiet, Anthem's Product Marketing Manager is the one who makes it loud again. This steady-handed manager role offers $101,000 - $158,000, the freedom to own your roadmap, and a team that helps you grow.

Key Responsibilities

• Qualify inbound leads and route them through the sales funnel efficiently
• Set and monitor KPIs tied to revenue, retention, and acquisition cost
• Steer Anthem prospects from interest to invoice without friction
• Cultivate referral channels and strategic partnerships in Woodbury
• Carry the booth conversation past small talk into next steps
• Brief the Product Marketing Manager team on what's working in this week's market
• Turn churned sales marketing logos into win-back targets with a plan

What You'll Bring

• Resilience measured across 7 years of sales marketing cycles
• Comfort with the freelance cadence of a Woodbury-based operation
• 6 years of learning when to trust the process and when to break it
• At least 6 years of standing behind your own estimates
• Willingness to commute to Woodbury, MN or work flexibly as needed
• A knack for Influencer Marketing that colleagues quietly come to rely on
• Comfort steering sales marketing conversations toward a decision

Anthem is what happens when innovative engineers in Woodbury decide that good enough is the enemy of great Salesforce Marketing Cloud. We build an environment where goal-oriented ideas get tested quickly and credit is shared fairly.

This Woodbury, MN role comes with $101,000 - $158,000, hybrid work, paid learning days, and a mentor focused on your Google Ads growth.

Fresh interview slots opened up this week for the Product Marketing Manager search.