Product Marketing Manager

The Dedham Group; United States; Remote; USD 125,000 - 150,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager to develop and execute marketing strategies that drive product awareness and growth. The ideal candidate will collaborate with cross-functional teams and translate technical features into compelling value propositions.

Benefits

Medical and Prescription Drug Benefits

Health Savings Accounts (HSA)

Dental & Vision Benefits

401k Retirement Plan with Company Match

Paid Time Off & Company Holidays

Qualifications

• Experience in dynamic, fast-moving technology organizations.
• Ability to present complex concepts simply.

Responsibilities

• Conduct market research to understand customer needs.
• Develop product positioning and messaging.
• Lead go-to-market plans for new product launches.

Skills

Communication

Market Research

Strategic Thinking

Cross-Functional Collaboration

Job description

Company: MMIT
Location: Remote, United States
Date Posted: May 16, 2025
Employment Type: Full Time
Job ID: R-1189

Why MMIT? At MMIT, we simplify the complexities of healthcare to smooth access to life saving therapies. Our collective teams achieve this through prioritizing cultivating industry leading data coupled with cutting edge technology to solve some of healthcare’s most complex challenges.

MMIT is regarded as a trusted go-to-market partner that identifies barriers to patient access and helps coordinate major stakeholders to move therapies from pipeline to prescription—answering the “what” of how payers cover therapies and the “why” behind those decisions. MMIT’s product portfolio has been built by listening to our clients, and with expert teams of pharmacists, clinicians, data specialists and market researchers who provide foresight, clarity and confidence.

In 2022, MMIT joined forces with other market-leading pharmaceutical-solutions providers—Evaluate, Citeline, PanalgoandThe Dedham Group—to launchNorstella, which aims to deliver must-have answers for critical strategic and commercial decision-making along the entire drug development journey.

The Role:

We are seeking an experienced and strategic Product Marketing Manager to join our Product Marketing team. In this role, you will collaborate closely with the product team to develop and execute comprehensive product marketing strategies that drive product awareness, adoption, and growth. The ideal candidate is a strategic thinker with a strong understanding of the product lifecycle and a passion for translating technical features into compelling value propositions for customers.

Responsibilities:

Market Research & Analysis:

• Gather customer insights to better understand market problems and what customers are looking for to solve those problems.
• Conduct market research to stay abreast of industry trends, competitive products, and customer needs. Regularly communicate findings to internal stakeholders.
• Document and maintain key competitor profiles for product and commercial teams
• Recommend industry-specific enhancements for the portfolio of products to the Product Management team
• Define product suitability for target industry segments and personas, including persona journeys (user vs buyer vs influencer etc)

Product Positioning and Messaging:

• Develop and refine product positioning and messaging that resonates with the target audience.
• Collaborate with the product team to understand key features and benefits and translate them into compelling, customer-centric messaging.
• Work with marketing teams to help them understand the key market personas and product capabilities
• Work with sales and marketing teams to support the understanding of the product and support the development of key sales enablement tools

• Lead the development and execution of go-to-market plans for new product launches and feature releases, including the creation of a Product Marketing Playbook.
• Work closely with cross-functional teams, including product management, solutions consulting, commercial enablement and marketing, to ensure alignment and successful execution of go-to-market initiatives.

What we’re looking for:

• Success working in dynamic, fast moving, evolving technology organizations
• Proven ability to work cross-functionally and build trust and mutual respect at all levels of the organization.
• Great communication and presentation skills, with a knack for presenting complex concepts in a simple and easy-to-understand manner.
• Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams. Creative approach to new ideas, experimentation with new initiatives that fuel growth.
• Exceptional written and oral communication skills, with the ability to adjust communication style when interacting with customers, team members, peers and management, and the passion to communicate to the organization as the voice of the market and a champion.
• Strong commercial focus, balancing vision with pragmatism to help support the creation of business cases and following through to help the creation of growing profitable, market-leading products.
• A passion for spending time in the market, building and nurturing relationships with current, former and potential customers.

Location: Remote (US)

Our Guiding Principles for success at Norstella:

01: Bold, Passionate, and Mission-First
02: Integrity, Truth, and Reality
03: Kindness, Empathy, and Grace
04: Resilience, Mettle, and Perseverance
05: Humility, Gratitude, and Learning

• Medical and Prescription Drug Benefits
• Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
• Dental & Vision Benefits
• Basic Life and AD&D Benefits
• 401k Retirement Plan with Company Match
• Company Paid Short & Long-Term Disability
• Paid Parental Leave
• Education Reimbursement
• Paid Time Off & Company Holidays

The expected base salary for this position ranges from $125,000 to $150,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.

All legitimate roles with Norstella will be posted on Norstella’s job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address: [emailprotected] .