Product Marketing Manager

Clootrack; United States; Remote; USD 10,000 - 60,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Manager, where you will play a pivotal role in shaping the go-to-market strategy for innovative customer analytics solutions. This remote position offers the chance to conduct market research, develop compelling product messaging, and collaborate with cross-functional teams to drive product success. You will create impactful marketing collateral, support sales teams, and build customer advocacy initiatives, all while measuring performance to refine strategies. If you're passionate about product marketing and eager to make a significant impact, this opportunity is perfect for you.

Benefits

5-day workweek

Growth opportunities

Learning opportunities

Supportive colleagues

Positive working environment

Health insurance

Internet allowance

Qualifications

• 4-6 years of experience in product marketing for enterprise products.
• Strong understanding of SaaS and customer analytics.

Responsibilities

• Conduct market research to inform product positioning and messaging.
• Lead go-to-market strategy for new product launches.

Skills

Product Marketing

Market Research

Communication Skills

Analytical Skills

SaaS Knowledge

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Sales Enablement Tools

Marketing Collateral Development

Job description

Position

Product Marketing Manager

Location

Remote

Experience

4-6 Years (Enterprise Product Marketing Experience Required)

Responsibilities:

As a Product Marketing Manager at Clootrack, you will be a key player in shaping and executing the go-to-market strategy for our customer analytics product. Your responsibilities will include:

1. Market Research:
   • Conduct in-depth market research to understand industry trends, competitive landscapes, and customer needs.
   • Gather insights to inform product positioning, messaging, and differentiation strategies.
2. Product Positioning and Messaging:
   • Develop and refine product positioning and messaging that resonates with target enterprise audiences.
   • Collaborate with cross-functional teams to ensure alignment between product features and customer benefits.
3. Go-to-Market Strategy:
   • Lead the development and execution of comprehensive go-to-market plans for new product launches and feature releases.
   • Define target customer segments and tailor marketing strategies accordingly.
4. Collateral Development:
   • Create compelling marketing collateral, including product presentations, case studies, whitepapers, and sales enablement tools.
   • Ensure messaging consistency across channels.
5. Sales Enablement:
   • Support sales teams with tools and training to effectively communicate product value.
6. Customer Advocacy:
   • Build relationships with key customers, turning success stories into testimonials and case studies.
   • Identify opportunities for advocacy initiatives to enhance brand credibility.
7. Competitive Analysis:
   • Monitor and analyze competitors to identify opportunities and threats.
   • Provide insights to inform product strategy.
8. Performance Measurement:
   • Establish KPIs to measure marketing success.
   • Analyze campaign performance and adjust strategies accordingly.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience (4-6 years) in product marketing, especially for enterprise products.
• Strong understanding of SaaS industry and customer analytics.
• Excellent communication skills.
• Ability to collaborate across teams.
• Analytical mindset with data-driven decision-making skills.
• Successful track record of product launches.

Perks:

• 5-day workweek
• Growth opportunities
• Learning opportunities
• Supportive colleagues
• Positive working environment
• Health insurance
• Internet allowance