Product Marketing Manager

ECI Software Solutions; United States; On-site; USD 157,000 - 237,000; Full time

Job summary

An established industry player is seeking a results-driven Product Marketing Manager to lead their go-to-market strategy for industry-specific applications. This role is critical for driving new software sales and expanding existing customer relationships. The ideal candidate will possess a strong background in B2B marketing, particularly within SaaS and ERP domains, and will excel in cross-functional collaboration. If you are a compelling storyteller with a strategic mindset, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5+ years of product marketing experience for a B2B software company.
• Ability to prioritize projects effectively with tight deadlines.

Responsibilities

• Build a coherent product and industry marketing GTM strategy.
• Develop sales tools, playbooks, and sales enablement programs.

Skills

B2B Marketing

Product Marketing

SaaS/Cloud Software

ERP Applications

Cross-functional Collaboration

Storytelling

Data-driven Mindset

Communication Skills

Education

Degree in Marketing or Business

Pragmatic Institute Certification or MBA

Tools

Sales Enablement Tools

Competitive Analysis Tools

Job description

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Role Profile

ECI empowers small and medium-sized businesses to better compete and grow by providing industry expertise and purpose-built solutions that make doing business easier. Our portfolio of ERPs and other business applications support a variety of industries, including manufacturing, residential construction, distribution, field service, and building supplies.

Role Profile

ECI empowers small and medium-sized businesses to better compete and grow by providing industry expertise and purpose-built solutions that make doing business easier. Our portfolio of ERPs and other business applications support a variety of industries, including manufacturing, residential construction, distribution, field service, and building supplies.

We are seeking a results-driven Product Marketing Manager, to help lead our GTM and positioning strategy for several of ECI’s industry-specific business applications. This position is a highly strategic and impactful role for the company, responsible for building an effective growth strategy for driving both new software sales and expansion opportunities within our customer base. As the go-to-market leader, s/he will define our products and services' value propositions and build the messaging and positioning that guide marketing campaigns and pipeline generation initiatives.

This role will also arm the sales organization with the knowledge and tools needed to improve pipeline conversion and win/loss ratios, delivering targeted sales plays and enablement, competitive intelligence, and clear product differentiation.

This position will have a heavy focus on ECI’s strategic positioning and storytelling, cross-functional alignment, portfolio management and prioritization. The candidate will be required to establish a meaningful level of business understanding and industry domain expertise, our target markets, and ideal customer profile(s). This person will think strategically while also driving execution and managing team deliverables.

Responsibilities

• Build a coherent product and industry marketing GTM strategy
• Create the product and industry messaging frameworks
• Define and build buyer personas
• Coordinate cross functionality to prioritize and execute go-to-market initiatives
• Deliver campaigns messaging, strategy, and offers strategy
• Develop sales tools, playbooks, and sales enablement programs
• Develop product-centric, customer-facing assets (e.g., pitch decks, brochures, product tours, ROI calculators, etc.)
• Develop compelling product and industry web content
• Develop competitive positioning for product(s), including battlecards, win/loss analysis
• Guide customer advocacy and customer use cases to validate our messaging
• Plan and manage product launches and all internal and external communications
  
  

Requirements

• Degree in marketing or business, or comparable education/experience
• 5+ years product marketing experience for a B2B software company
• Experienced with B2B sales, SaaS/Cloud software
• Ideal candidate has experience with ERP applications, and/or relevant industry domain expertise
• Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects
• Experience collaborating with cross-functional teams such as sales, product management, demand gen, customer marketing, creative, PR
• Ability to prioritize projects effectively, juggling multiple projects with tight deadlines
• Strong interpersonal, communication, content writing, and presentation skills
• Experience with sales enablement tools, competitive analysis tools
• Growth, data-driven, and performance-driven mindset
• Pragmatic Institute certification and/or MBA desirable
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning and Information Technology

• Industries

  Software Development

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