Product Marketing Manager

OEC; United States; Hybrid; USD 90,000 - 120,000; Full time

Job summary

OEC is seeking a product marketing professional to collaborate with the marketing team, product managers, sales channels, and GTM stakeholders to drive demand and align on go-to-market plans.

You will track campaign performance, analyze data to identify what works, and develop messaging that resonates with target buyers. You will plan launches for new and existing products and train teams across channels.

Qualifications

• 5+ years in product marketing with a market-facing role.
• Proven ROI tracking to prove campaigns’ effectiveness.
• Experience presenting to customers and prospects.

Responsibilities

• Identify, secure, and maintain market intelligence on buyers.
• Understand competitive landscape and act as SME on competition.
• Collaborate to develop product positioning and messaging.
• Document buyer processes and drive changes in sales/marketing.
• Develop marketing plan with activities and budgets.
• Assess marketing programs and report required changes.
• Plan launches of new and existing products; manage cross-functional rollout.
• Be a thought leader for the products externally.

Skills

Market research

ROI tracking

Product marketing

Stakeholder collaboration

Presentation skills

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Wrike

Excel

Power BI

Job description

OEC provides software solutions to those who work in the automotive parts and repair industry. Our solutions make it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more. OEC partners with many of the world’s largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow.

Job Summary

Collaborates with the marketing team to develop innovative programs that drive demand. Tracks campaign performance and collects and analyzes data to identify what’s working and what isn’t. Collaborates with product managers, sales channels, and go-to-market (GTM) stakeholders to get buy-in and ensure alignment across the GTM process.

Key Responsibilities

• Identifies, secures, and maintains market intelligence on OEC’s buyers including how they buy and their key buying criteria.
• Understand(s) the competitive landscape and serves as the internal Subject Matter Expert (SME) on OEC’s competition and how they are positioned.
• Collaborates with product management and marketing communications to develop product positioning and messaging that resonate with target buyer personas.
• Understand(s) and documents the buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Drives changes to the sales and marketing processes based on all considerations.
• Develops a marketing plan for assigned products, and in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assesses the effectiveness of the marketing programs that support assigned products on an ongoing basis, and reports back to the business on required changes.
• Plans the launches of net-new products, and releases of existing products, and manages the cross-functional implementation of the plan.
• Acts as the primary thought leader for the products supported externally, including speaking engagements and written works.
• Understand(s) and support OEC’s sales channels; train individuals on the problems OEC solves for our buyers and users; develop internal tools and external collateral, and teach team members how and when to use them.

Education

A bachelor’s degree from an accredited college or university is required, with a focus in Marketing, Business, or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.

Experience

At least 5 years of product marketing experience with at least 2 of those years in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research), along with proven success using return-on-investment (ROI) tracking to prove what is or isn’t working and a background using a variety of productivity and collaboration applications/tools.

Must also be able to demonstrate the following skills and abilities:

• Demonstrable experience in a product marketing role specifically driving and generating product demand within the customer market.
• Attention to detail and an eye for quality.
• Ability to grasp and present a product’s value proposition in a way that resonates with a buyer.
• Familiar with tools such as HubSpot, Wrike, Excel, and Power BI.
• Engaging presentation skills with the ability to effectively speak to and interact with various sizes/types of audiences in a professional and easy-to-understand manner (including large senior groups).
• Excellent business and creative writing skills.
• Exceptional interpersonal skills, and can build collaborative partnerships across multiple levels of stakeholders including internal team members and third parties.

Travel

• Occasional travel for this role is required to attend trade shows and industry events, with travel estimated to be 10% of work time.

What makes working at OEC awesome? It varies from employee to employee. For some, it's the flexibility - whether it's remote work or a hybrid or in-person role, OEC takes our teams across multiple time zones and international communities. For others, it's the strong sense of camaraderie and community that celebrates both individuals and team-driven contributions. Or it could be the empowerment and how the team is encouraged to take risks, learn, and grow within a dynamic and supportive environment. But no matter what gets us out of bed in the morning, our whole global community is inspired to be forward thinking and drive innovative solutions for the automotive parts and repair industry.

OEConnection is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite applicants and employees to voluntarily self-identify their gender, race and ethnicity. Submission of this information is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provision of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. When reported, data will not identify any specific individual. This information will be maintained separately from your application for employment. If you do not wish to self-identify at this time, you may do so in the future by submitting this form. Failure to provide the following information will not subject you to any adverse action or treatment. OEConnection is an Equal Opportunity/affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.