Product Marketing Manager

Zywave; United States; On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Opportunity to shape product narratives

Collaborative work environment

Products that solve real problems

Job summary

A leading SaaS provider is seeking a Product Marketing Manager with 3–5 years of experience. You will shape product positioning and messaging, lead go-to-market strategies, and collaborate across teams. Ideal candidates should have experience in insurance or fintech, and the ability to communicate complex product values clearly. This role offers high visibility and the opportunity to influence narratives in a market-leading insurtech company.

Qualifications

• 3–5 years of Product Marketing experience, ideally in SaaS.
• Experience in insurance, fintech, or regulated industries is a strong plus.
• Proven ability to craft positioning and messaging for complex products.

Responsibilities

• Own positioning and messaging for assigned Zywave products.
• Lead go-to-market planning and execution for new product launches.
• Serve as the connective tissue between Product, Sales, and Marketing.

Skills

Product Marketing experience

Strong written and verbal communication skills

Customer-centric mindset

Job description

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Zywave is a leading SaaS provider for the insurance industry, delivering innovative software solutions that help insurance brokers, agencies, and carriers grow, differentiate, and operate more efficiently. Zywave’s platform supports sales enablement, marketing automation, client experience, and data-driven decision-making across the insurance lifecycle.

Trusted by thousands of insurance professionals, Zywave sits at the intersection of technology, data, and insurance expertise, helping modernize an industry that is rapidly evolving.

About the Role

Zywave is hiring a Product Marketing Manager (PMM) to help shape how its products are positioned, launched, and adopted in the market. This role is ideal for a PMM with 3–5 years of experience who enjoys translating complex products into clear, compelling value for customers.

You’ll work closely with Product, Sales, Marketing, and Customer Success to ensure Zywave’s solutions are clearly differentiated, well understood, and effectively brought to market.

What You’ll Do

• Own positioning and messaging for assigned Zywave products and features
• Translate customer needs and product capabilities into clear value propositions
• Develop messaging frameworks tailored to key personas in the insurance ecosystem

Go-to-Market & Launches

• Lead go-to-market planning and execution for new product launches and major feature releases
• Partner with Product and Marketing to align launch timing, narratives, and campaigns
• Ensure launches are coordinated across Sales, Marketing, and Customer Success
• Create sales-facing materials including pitch decks, battlecards, product one-pagers, and FAQs
• Enable Sales teams with the tools and messaging needed to articulate product value confidently
• Support field teams with competitive insights and objection-handling guidance
• Conduct market, customer, and competitive research to inform positioning and roadmap decisions
• Gather insights from customer-facing teams and translate them into actionable recommendations
• Monitor industry trends in SaaS, insurance technology, and broker operations

Cross-Functional Collaboration

• Serve as the connective tissue between Product, Sales, and Marketing
• Partner closely with Product Managers to influence roadmap and feature prioritization
• Ensure consistent messaging across all customer touchpointsli>

What We’re Looking For

• 3–5 years of Product Marketing experience, ideally in SaaS
• Experience in insurance, fintech, or regulated industries is a strong plus
• Proven ability to craft positioning and messaging for complex products
• Strong written and verbal communication skills
• Experience supporting go-to-market launches and sales enablement
• Comfortable working cross-functionally in a fast-paced environment
• Customer-centric mindset with a bias toward clarity and impact

Nice to Have

• Experience marketing to insurance brokers, agencies, or carriers
• Familiarity with enterprise or mid-market SaaS buying cycles
• Experience supporting multiple products or product lines

Why Join Zywave

• Opportunity to shape product narratives at a market-leading insurtech company
• High visibility and collaboration across Product, Sales, and Marketing
• Products that solve real problems for a large, established customer base
• Strong balance of strategic thinking and hands-on execution