Product Marketing Manager

CyberCare; United States; Hybrid; USD 39.000 - 54.000; Vollzeit

Benefits dieser Stelle

Hybrid work after probation

Work from abroad up to 30 days/year

Health insurance

Snacks and pastries Fridays

Team-building events

Access to online courses

Growth within CyberCare and Tesonet

Zusammenfassung

CyberCare is seeking its first Product Marketing Manager to define positioning and drive the go-to-market for our AI customer care product. You’ll shape messaging, target segments and launch plans, partnering with the Head of GTM to tell a compelling story.

You’ll lead launches end-to-end with product, engineering, design and sales, and create sales enablement assets such as decks, one-pagers and battlecards. This role blends strategy with hands-on execution.

Qualifikationen

• 2–5 years in product marketing, ideally in B2B SaaS, AI or customer experience technology.
• Owned positioning, messaging and at least one launch from start to finish.
• Turn early-stage products into market offerings with GTM from scratch.
• Able to balance strategy with hands-on execution on the same day.
• Interest in AI with informed opinions on its direction.
• Translate market data and customer conversations into actionable insights.

Aufgaben

• Define product positioning, messaging, and value proposition differentiating our AI agents.
• Shape and execute go-to-market strategy with the Head of GTM, including segments and launch plans.
• Lead product launches end-to-end, coordinating with product, engineering, design, and sales.
• Create sales enablement assets: pitch decks, one-pagers, battlecards, demo narratives, case studies.
• Turn operational experience into proof points and success stories for clients.
• Understand market, buyers, and competitors to influence roadmap and strategy.
• Contribute to pricing, packaging, and new segment entry.
• Translate AI capabilities into business value like cost savings and faster resolutions.
• Design experiments, track GTM metrics, and use evidence to validate strategies.

Kenntnisse

Product marketing

Go-to-market

Launch management

Storytelling

AI/B2B SaaS knowledge

Market insights

Jobbeschreibung

Hi there! We’re CyberCare - a customer care company for global tech brands and part of the Tesonet venture builder. Our team of close to 400 professionals combines AI-powered automation with a human touch to deliver smooth, stress-free experiences to millions of tech users worldwide. We’re taking our next big step. Our AI customer care agents already handle real, high-volume support for brands like NordVPN, Surfshark and Oxylabs. Now we’re bringing them to market as a standalone product, and it’s our biggest focus. As our first Product Marketing Manager, you’ll shape how the market understands this product, from the first positioning statement through launch and beyond. You’ll work as a two-person team with our Head of Go-to-Market, building the story, the materials and the launch from the ground up.

What makes you a strong match:

• 2–5 years in product marketing, ideally in B2B SaaS, AI or customer experience technology.
• You’ve owned positioning, messaging and at least one launch from start to finish.
• You’ve taken an early-stage product to market or built go-to-market from scratch.
• You’re comfortable with ambiguity and happy to move between strategy and hands‑on work on the same day.
• You’re genuinely interested in AI. You follow the space and have opinions about where it’s heading.
• You turn market data and customer conversations into clear insights, and you like testing ideas to see what works.
• You get results through people you don’t manage, across sales, product and AI teams.
• You take ownership and find answers without waiting to be told.
• You’re a strong storyteller with excellent written and spoken English.

Задачи:

• Define product positioning, messaging, and value proposition that clearly differentiate our AI customer care agents in a crowded, fast-moving market;
• Shape and execute the go-to-market strategy together with the Head of GTM, including target segments, ideal customer profile, channels, and launch plans;
• Lead product launches end-to-end, coordinating with product, engineering, design, and sales teams;
• Create high-quality sales enablement assets such as pitch decks, one‑pagers, battlecards, demo narratives, and case studies;
• Turn CyberCare’s own operational experience into proof points and success stories that build trust with potential clients;
• Build deep understanding of the market, buyers, and competitors in the AI customer service landscape, and use these insights to influence product roadmap and strategy;
• Contribute to strategic decisions on pricing, packaging, and new segment entry;
• Translate complex AI capabilities into clear business value, such as cost savings, faster resolution, and better customer satisfaction;
• Design experiments, track GTM metrics, and use evidence, not opinion, to validate and adjust strategy.

Условия:

• Ownership and safe space for experiments and unique experience with an early product market launch.
• Office in a great location + option to work from home twice a week after probation.
• Option to work from abroad for up to 30 days per year.
• Health insurance + fitness perks.
• Daily snacks to keep you fueled, plus fresh pastries every Friday.
• Regular team-building events to connect with your colleagues.
• Access to internal online courses, Tesonet training programs, a library of books, and all the resources you need to reach your full potential.
• Ability to grow within CyberCare and Tesonet.
• Gross salary - 3100 - 4300 EUR/month.