Product Marketing Manager

Infotech; Tallahassee (FL); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive health benefits

Flexible time off

Continuing education

Leadership development programs

People-first culture

Job summary

Infotech is seeking a Product Marketing Manager to shape how our infrastructure software is presented to customers across the United States. You will lead market research, messaging, and go-to-market planning, collaborating with Product, Marketing, and Sales to drive successful launches and campaigns.

You will build deep market and customer insights, define compelling product narratives, and ensure alignment across teams to differentiate Infotech in a competitive landscape.

Qualifications

• Bachelor's degree from a four-year college or university in Business Administration or a related field with four years of relevant experience, or an equivalent combination of education and experience.
• 4+ years of relevant experience in sales, marketing, business development, or account management.
• Construction management, civil engineering and/or agency background.
• Excellent interpersonal and written communication skills.
• Natural relationship builder with initiative, integrity, reliability, and maturity.
• Experience and/or certification with Product Marketing Alliance, Pragmatic Marketing, Silicon Valley Product Group, or other PM/MK frameworks is a plus.

Responsibilities

• Lead market research, messaging, and go-to-market planning initiatives.
• Collaborate with Product, Marketing, and Sales to deliver product launches and campaigns.
• Develop deep understanding of customers and competitors through market research and feedback analysis.
• Define product messaging and ensure it resonates with the target audience.
• Plan and execute product launches with cross-functional teams and align messaging/strategy.
• Stay competitive by monitoring competitors and differentiating Infotech's products.
• Connect the product to the market with organized, analytical communication.

Skills

Bachelor's degree (related field)

Job description

Who we are:

Build the infrastructure that moves America forward. If you've driven on a highway in North America, there's a good chance Infotech software helped build it. We create the tools that power road construction from bid to build — digital bidding, cost estimation, document signing, inspection, and more.

88% of U.S. state transportation agencies

rely on our software to deliver infrastructure projects with transparency, accuracy, and compliance.

We're a Certified Great Place to Work

headquartered in Gainesville, Florida, and with talented employees across the country, we’re looking for individuals to help achieve our mission. If you're driven, collaborative, and ready to do work that genuinely matters, keep reading.

What you’ll do

As a Product Marketing Manager, you'll be the person who figures out how to best present our products to the world. It's about understanding the market, crafting the right message, and making sure our sales teams have what they need to succeed. You’ll lead market research, messaging, and go-to-market planning initiatives. You’ll collaborate closely with Product, Marketing, and Sales teams to deliver successful product launches and campaigns.

You’ll also:

Understand the Market:

You'll develop a deep understanding of our customers and competitors. This involves efforts like market research, analyzing customer feedback, and seeing what's happening in the industry.

Create the Message:

You'll help define how we talk about our products. This means figuring out the key benefits and creating messaging that resonates with our target audience.

Plan Product Launches:

You'll work with the product and sales teams to plan and execute product launches. This includes making sure everyone is aligned on the messaging and strategy.

Work with Product Teams:

You'll collaborate with the product team to provide market insights and help shape the product roadmap.

Stay Competitive:

You'll keep an eye on what our competitors are doing and help us differentiate our products. You'll be a key player in making sure our products reach the right people and that they understand the value we offer. It's about being organized, analytical, and a good communicator. You'll be the person that connects the product to the market.

QUALIFICATIONS

You must have Bachelor's degree from a four-year college or university in Business Administration or a related field and four years of relevant experience; or equivalent combination of education and experience.

We’d like you to have:

• 4+ years relevant experience in sales, marketing, business development, or account management.
• Construction management, civil engineering and/or agency background.
• Excellent interpersonal and written communication skills.
• Natural relationship builder with initiative, integrity, reliability, and maturity.
• Demonstrated experience in developing business plans and marketing strategies.
• Experience and/or certification with Product Marketing Alliance, Pragmatic Marketing, Silicon Valley Product Group, or other product management and product marketing frameworks are a plus.

Where you’ll work

Construct your future with us while working fully remote within the US.

What we offer

• Comprehensive health benefits
• with inclusive wellness supportFlexible time off
• and paid holidaysContinuing education
• and leadership development programsA culture built on empathy, connection, and trust
• — recognized as a Great Place to WorkLearn more about our people-first initiatives at infotechinc.com.

A few more details

This is not a sponsorship-eligible position.

This posting will remain open until filled.

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