Product Marketing Manager

HR on Demand; Rapid City (SD); On-site; USD 120,000 - 180,000; Full time

Job summary

HR On Demand is partnering with a global manufacturer of PC hardware and cooling technology to find a Product Marketing Manager. You will own GTM strategy and messaging for premium, engineered products targeted at enthusiasts and enterprise customers, translating complex specs into compelling narratives.

The role spans product launches, cross-functional collaboration, and market insight across global markets, with travel about 15% and onsite work in the LA/City of Industry area.

Qualifications

• Experience in product marketing, brand marketing, or related discipline with GTM for physical/tech products.
• Proven track record of leading product launches in PC hardware, consumer electronics or performance-driven categories.
• Ability to translate technical specs into clear, differentiated marketing narratives.
• Experience developing positioning, messaging, and sales enablement for consumer and B2B audiences.
• Comfort working with Engineering and Product to understand technical detail for credible marketing.

Responsibilities

• Own go-to-market strategy and positioning for launches across cooling, cases, power supplies, peripherals, and enterprise/AI cooling.
• Lead cross-functional launch execution and enablement across Product, Creative, PR, Sales, and Channel.
• Drive go-to-market for enterprise/AI data center cooling to IT buyers and integrators.
• Maintain authentic marketing to PC-builder communities while supporting premium repositioning.
• Track competitive and market trends across enthusiast and enterprise cooling segments.
• Build sales and channel enablement materials for retail, distribution, and enterprise partners.

Skills

GTM strategy

Product launches

B2B marketing

Cross-functional collab

Travel readiness

Job description

HR On Demand (HROD) is a Texas-based, full-service HR partner helping global companies establish and grow their U.S. operations. We provide end-to-end HR solutions — from talent acquisition and payroll to compliance, employee relations, and organizational development. Backed by Fortune 500 HR leadership experience, we help businesses build compliant, high-performing teams and navigate the complexities of the U.S. market with confidence.

We're posting this role on behalf of our client, a globally recognized manufacturer of PC hardware and cooling technology, known for decades of engineering-driven thermal innovation — from cases and liquid/air cooling to power supplies, peripherals, and modular building platforms — and now expanding that expertise into enterprise and AI data center cooling solutions.

Role Overview

We're looking for a Product Marketing Manager to own go-to-market strategy as the brand pushes beyond the DIY PC-building community into a broader technology and enterprise cooling company.

This role sits at the intersection of deep technical product knowledge and sharp commercial storytelling. You'll translate thermal engineering, materials, and performance data into positioning and messaging that resonates with two very different buyers: the enthusiast builder who cares about airflow, aesthetics, and community credibility, and the enterprise/data center customer evaluating rack-scale cooling for AI infrastructure. You'll partner closely with Product, Engineering, Sales, and Creative to make sure every launch — component or system — lands with a clear story and a plan behind it.

The ideal candidate has experience marketing premium, highly engineered physical products — whether in consumer technology, PC hardware, industrial equipment, or another performance-driven category. Direct data center or enterprise infrastructure marketing experience is a strong plus.

Key Responsibilities

• Go-to-Market Strategy & Positioning — Own GTM strategy and positioning for product launches across cooling, cases, power supplies, peripherals, and enterprise/AI cooling solutions.
• Product Launch Management — Lead cross-functional launch execution and enablement across Product, Creative, PR, Sales, and Channel.
• Enterprise & Data Center Marketing — Drive go-to-market for the enterprise/AI data center cooling line, targeting IT buyers and systems integrators.
• Community & Builder Marketing — Maintain authentic marketing to the PC-building and creator community while supporting premium repositioning.
• Market & Competitive Insight — Track competitive and market trends across enthusiast and enterprise cooling categories.
• Sales & Channel Enablement — Build sales and channel enablement materials for retail, distribution, and enterprise partners.

Qualifications

• 5+ years of experience in product marketing, brand marketing, or a related discipline, including experience leading go-to-market for physical or technical products.
• Strong track record of leading product launches, ideally in PC hardware, consumer electronics, or another performance/engineering-driven category.
• Demonstrated ability to translate complex technical specifications into clear, differentiated marketing narratives.
• Experience developing positioning, messaging, and sales enablement materials for both consumer and B2B audiences.
• Comfortable working closely with Engineering and Product teams to understand technical detail (thermal performance, materials, mechanical design) well enough to market it credibly.
• Ability to operate at both a strategic and hands‑on level — from GTM strategy to campaign execution.
• Strong communication and cross‑functional collaboration skills, particularly with Product, Engineering, Sales, and Creative.
• Experience working across global markets and with internationally distributed teams.
• Willingness and ability to travel internationally approximately 15% of the time (including major industry events).
• Based in or willing to relocate to the Los Angeles / City of Industry area and able to work onsite.

Preferred Qualifications

• Experience marketing to a technical enthusiast or "builder" community (PC hardware, automotive modification, maker/DIY, etc.).
• Experience in enterprise, B2B, or data center/infrastructure marketing.
• Experience marketing thermal, cooling, or airflow-related products.
• Experience helping reposition or elevate an established brand into a more premium or enterprise-facing market position.
• Familiarity with major industry trade shows (CES, Computex, or similar) and launch cadences tied to them.
• Mandarin Chinese language skills are preferred but not required.
• Experience working closely with teams or headquarters in Asia.