Product Marketing Manager

Pragmatic Institute; Phoenix (AZ); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading company in educational training is seeking a Product Marketing Manager to enhance their course portfolio. This role involves collaborating with product management, marketing, and sales teams to refine customer profiles and ensure successful product launches. The ideal candidate will have extensive experience in B2B product marketing and a strong understanding of the buyer journey.

Benefits

Generous time off

Flexible scheduling

Culture built on trust and transparency

Qualifications

• 5–7+ years of experience in product marketing, ideally in B2B education.
• Strong background in customer research and voice of the market programs.

Responsibilities

• Coordinate market research and create buyer and user personas.
• Define the strategy for rollout of internal enablement materials.

Skills

Product Marketing

Communication

Market Research

Education

Pragmatic Certified Product Marketer

Tools

HubSpot

Salesforce

Notion

Miro

Job description

Pragmatic Institute is committed to enhancing the skills of our clients’ key contributors and teams by providing practical, actionable training and hands-on learning experiences delivered by accomplished instructors and practitioners. Together, our three practices—product, design, and data—create a robust professional education program that enables us to help organizations transform key roles into powerful contributors and differentiators. Our global client list includes many of today’s most respected tech companies and Fortune 500 leaders, and our alumni rival Apple in their brand fanaticism. They count on us to deliver the highest quality educational experiences in the industry.

That’s where you come in. We are looking for a Product Marketing Manager who will partner with product management, marketing, sales team, and our dedicated instructor team to ensure the success of our course portfolio through exceptional positioning, messaging, sales enablement, and go-to-market strategies. This role will drive meaningful impact by refining our Ideal Customer Profile, buyer personas, and buyer journey documentation, launching new offerings with clarity and precision, and ensuring all stakeholders are equipped with the insights and tools they need to confidently speak to our full range of offerings.

Key Responsibilities

• Coordinate market research and create buyer and user personas, positioning, messaging, and maintain cross functional alignment on go-to-market strategies
• Partner with product to define key markets and segments
• Maintain a competitor database and develop strategies based on the competitive landscape
• Define and continuously refine our Ideal Customer Profile (ICP) and buyers journey documentation in collaboration with stakeholders
• Partner cross-functionally with Product, Instructors, Sales, and Marketing to support successful course launches, portfolio messaging, and ongoing learner engagement efforts
• Define the strategy for rollout of internal enablement materials to increase sales team confidence and fluency in our full offering
• Own and oversee all product launches including the go-to-market strategy and positioning for both new and existing offerings, ensuring alignment across all internal stakeholders
• Translate complex course and market information into clear, compelling value propositions that resonate with buyers across a range of personas
• Collaborate with the marketing team to ensure messaging is applied effectively across channels including the website, emails, campaigns, and social content
• Gather and analyze feedback from learners, instructors, and stakeholders to continuously improve product marketing assets and strategies

Qualifications

• 5–7+ years of experience in product marketing, ideally in B2B education, training, or professional services. Pragmatic Certified Product Marketer or Product Master strongly preferred.
• Demonstrated expertise in positioning, messaging development, and product launch strategy
• Experience working cross-functionally with product, sales, and marketing teams, especially in a fully remote environment
• Strong background in customer research and voice of the market programs; direct experience conducting market interviews required
• Exceptional writing and communication skills with the ability to translate features into problem-oriented capabilities and complexity into clarity
• Experience coordinating the development of sales enablement assets and go-to-market tools such as one-pagers, battle cards, and internal decks
• Build and maintain multiple personas both user and buyer in collaboration with the product team
• Deep understanding of the B2B buyer journey and the ability to craft messaging aligned to different stages and personas
• Comfort managing multiple projects, timelines, and stakeholders with autonomy
• Familiarity with product marketing tools such as HubSpot, Salesforce, and collaboration platforms like Notion or Miro is a plus

What We Bring to the Table

This isn’t just another product marketing job. At Pragmatic Institute, you’ll have the honor of being part of the team that defines how product marketing is done right. You’ll help shape the go-to market strategy for the industry’s most respected training portfolio—working side-by-side with the very experts who wrote the playbook.

We are a team of scrappy, driven collaborators working remotely across the U.S., united by a shared mission : to elevate the work of product, design, and data professionals everywhere. We punch above our weight, make decisions grounded in market reality, and operate with a bias for action.

We offer generous time off, flexible scheduling, and a culture built on trust, transparency, and smart execution. You’ll get the support and autonomy you need to do the best work of your career—plus the freedom to be yourself while doing it. If you're ready to take the reins and help shape how the world learns product marketing, we can’t wait to meet you.

What Success Looks Like

30 Days :

• Onboard with product and marketing teams, familiarize yourself with our core course portfolio and value proposition
• Begin attending internal team meetings to understand voice, tone, and learner perspective
• Audit current sales enablement materials and identify key opportunities for improvement
• Shadow sales calls and marketing planning sessions to learn key goals and challenges

60 Days :

• Deliver your first draft of updated sales collateral (e.g., a refined one-pager or battle card)
• Conduct market interviews and draft initial updates to buyer personas or ICP documentation
• Participate in go-to-market planning for an upcoming campaign or launch

90 Days :

• Launch a full set of updated messaging and enablement materials for a key course or product area
• Facilitate enablement sessions with the sales team to build confidence and alignment
• Lead cross-functional efforts to update ICP and buyer journey documentation based on market insights
• Begin taking ownership of ongoing launch and positioning strategy efforts across the portfolio

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