Product Marketing Manager (Spain - Remote)

PriceLabs; Chicago (IL); Remote; USD 79,000 - 100,000; Full time

Job summary

An innovative company seeks a strategic Product Marketing Manager who will drive positioning, messaging, and go-to-market execution. This role requires a deep understanding of user needs and the ability to craft compelling narratives that resonate with target segments. You will leverage data-driven insights to inform strategies and collaborate across teams to enhance overall impact. Join a dynamic and remote-first organization that values empowerment and open communication, where your contributions will significantly shape the future of product marketing.

Benefits

Remote Work

Flexible Hours

Professional Development

Health Insurance

Wellness Programs

Qualifications

• 3+ years of experience in product marketing or digital marketing.
• Strong analytical skills to extract insights from data.
• Ability to craft compelling narratives that resonate with users.

Responsibilities

• Lead go-to-market strategies for new features and pricing plans.
• Analyze market trends and customer pain points to inform strategy.
• Empower teams with insights and tools for enhanced impact.

Skills

Product Marketing

Data Analysis

Strategic Planning

Storytelling

Cross-Functional Collaboration

AI Tools Proficiency

Education

Bachelor's Degree in Marketing or related field

Tools

AI Tools

Job description

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About The Role

This role is part of the

data-driven, compelling, and effective.

Please note: applicants must reside in Spain and have the legal right to work in Spain — we are not able to provide visa sponsorship now or in the future.

• Market Insights & Competitive Analysis – Identify trends, competitive shifts, and customer pain points to inform strategy.
• Analyze Data & User Behavior – Leverage AI tools, but apply strategic judgment to extract meaningful insights.
• Define What’s Needed – Ensure messaging, strategy, and execution align with customer needs and business goals.
• Positioning & Storytelling – Develop clear, differentiated messaging that resonates with your user segment.
• Go-to-Market (GTM) Strategy – Lead GTM plans for new features and pricing plans, ensuring adoption and long-term success.
• Empower Other Teams – Provide Sales, Product, and Marketing with insights and tools to enhance their impact.
• Enablement & Process Optimization – Equip teams with frameworks and playbooks that improve execution.
• Challenge the Status Quo – Identify opportunities, test new approaches, and refine how we work.
  
  

About The Role

This role is part of the Product Marketing team, which reports to Marketing. The Product Marketing Manager will work directly with the Head of Product Marketing, Product marketing is evolving. AI can generate emails in seconds, but true impact comes from strategy, insights, and execution. If you’re looking for a role where you just create content and send emails, this isn’t it. We need a strategic product marketer to own a specific user segment, deeply understand their needs, and shape how we engage them. You will drive positioning, messaging, and go-to-market execution—working closely with Sales, Product, and Customer Success to ensure our approach is data-driven, compelling, and effective.

Please note: applicants must reside in Spain and have the legal right to work in Spain — we are not able to provide visa sponsorship now or in the future.

Key Responsibilities

• Market Insights & Competitive Analysis – Identify trends, competitive shifts, and customer pain points to inform strategy.
• Analyze Data & User Behavior – Leverage AI tools, but apply strategic judgment to extract meaningful insights.
• Define What’s Needed – Ensure messaging, strategy, and execution align with customer needs and business goals.
• Positioning & Storytelling – Develop clear, differentiated messaging that resonates with your user segment.
• Go-to-Market (GTM) Strategy – Lead GTM plans for new features and pricing plans, ensuring adoption and long-term success.
• Empower Other Teams – Provide Sales, Product, and Marketing with insights and tools to enhance their impact.
• Enablement & Process Optimization – Equip teams with frameworks and playbooks that improve execution.
• Challenge the Status Quo – Identify opportunities, test new approaches, and refine how we work.
  
  

About You

• You’re a strategic enabler, not just a content creator. You see where product marketing is headed and want to be part of defining its future.
• 3+ years of product marketing, product management, or digital marketing experience
• Data-Driven & Analytical – You extract insights that inform better decision-making.
• Curious & Proactive – You take initiative and push boundaries, rather than waiting for direction.
• Strong Storyteller – You craft compelling, market-aligned narratives.
• Cross-Functional Influencer – You work across teams, enabling them to think more strategically.
• AI-Savvy & Future-Focused – You leverage AI tools but focus on the work that truly matters.
• Confident & Persuasive – You can back up your insights and advocate for bold ideas.
  
  

How to apply for this position?

Please fill out the form with the required details. If your profile is shortlisted, our team will reach out to you via email. If you don't find the emails in your inbox, please check your spam folder.

Tip: Avoid using AI-generated responses. We want to hear from you!

About PriceLabs

PriceLabs is a revenue management solution for the short-term rental and hospitality industry, founded in 2014 and headquartered in Chicago, IL. Our platform helps individual hosts and hospitality professionals optimize their pricing and revenue management, adapting to changing market trends and occupancy levels.

With dynamic pricing, automation rules, and customizations, we manage pricing and minimum-stay restrictions for any portfolio size, with prices automatically uploaded to preferred channels.

Every day, we price over 450,000+ listings globally across 150+ countries, offering world-class tools like the Base Price Help and Minimum Stay Recommendation Engine.

In 2024, we scaled to;

• 450K+ properties syncing daily
• 55K+ customers worldwide
• 220+ globally remote team
• 36% diversity
  
  

Industry Awards Won

• SaasBoomi 2021
• The Shortyz 2020
• The Shortyz 2023
• STRive Awards 2025
  
  

We continue to grow exponentially backed by a strong team to take us to the next level.

Why join PriceLabs?

• Work with an industry-leading product that has thousands of customers worldwide, and our customers love the product! (NPS in the 70s, Customer reviews here)
• Work with a global team (15 countries and counting) of passionate individuals that accept open communication, empowerment, and a shared focus on customer success.
• We are a freemium product, so marketing leads the charge on customer acquisition.
• We are a remote-first organization and accept work from home as the norm.
  
  

PriceLabs is an equal-opportunity employer. We are committed to providing equal opportunity in all aspects of employment. We do not discriminate based on race, colour, religious creed, national origin, ancestry, sex, age, veteran status, marital status or physical challenges.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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