Product Marketing Manager

OEConnection LLC; Northern (KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

OEConnection LLC is seeking a seasoned Product Marketing professional to drive demand, develop compelling product messaging, and align GTM strategies across marketing, product management, and sales channels. The role emphasizes data-driven ROI tracking and market research to optimize campaigns.

The candidate will collaborate with GTM stakeholders, create marketing plans with budgets, and serve as an internal SME on buyer behavior and competitive landscape.

Qualifications

• 5+ years of product marketing experience with 2+ years in market-facing roles.
• ROI tracking to prove program effectiveness.
• Proven ability to create compelling product messaging for buyers.

Responsibilities

• Identify and maintain market intelligence on buyers and buying criteria.
• Understand competitive landscape and act as SME on competition.
• Collaborate on product positioning and messaging for target personas.
• Document buyer process and drive improvements to sales and marketing processes.
• Develop marketing plans with budgets to retain and acquire customers.
• Assess marketing program effectiveness and report required changes.
• Plan launches of new and existing products cross-functionally.
• Act as thought leader for products and represent externally.

Skills

Product marketing

ROI tracking

Market research

Presentation skills

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related

Tools

HubSpot

Wrike

Excel

Power BI

Job description

Job Summary

Collaborate with the marketing team to develop innovative programs that drive demand. Tracks campaign performance and collects and analyzes data to identify what’s working and what isn’t. Collaborates with product managers, sales channels, and go-to-market (GTM) stakeholders to get buy-in and ensure alignment across the GTM process.

Key Responsibilities

• Identifies, secures, and maintains market intelligence on OEC’s buyers including how they buy and their key buying criteria.
• Understand the competitive landscape and serves as the internal Subject Matter Expert (SME) on OEC’s competition and how they are positioned.
• Collaborates with product management and marketing communications to develop product positioning and messaging that resonate with target buyer personas.
• Understand and document the buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Drives changes to the sales and marketing processes based on all considerations.
• Develops a marketing plan for assigned products, and in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assesses the effectiveness of the marketing programs that support assigned products on an ongoing basis, and reports back to the business on required changes.
• Plans the launches of net-new products, and releases of existing products, and manages the cross-functional implementation of the plan.
• Acts as the primary thought leader for the products supported externally, including speaking engagements and written works.
• Understand and support OEC’s sales channels; train individuals on the problems OEC solves for our buyers and users; develop internal tools and external collateral, and teach team members how and when to use them.

Education

A bachelor’s degree from an accredited college or university is required, with a focus in Marketing, Business, or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.

Experience

At least 5 years of product marketing experience with at least 2 of those years in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research), along with proven success using return-on-investment (ROI) tracking to prove what is or isn’t working, and a background using a variety of productivity and collaboration applications/tools.

Must also be able to demonstrate the following skills and abilities:

• Demonstrable experience in a product marketing role specifically driving and generating product demand within the customer market.
• Attention to detail and an eye for quality.
• Ability to grasp and present a product’s value proposition in a way that resonates with a buyer.
• Familiar with tools such as HubSpot, Wrike, Excel, and Power BI.
• Engaging presentation skills with the ability to effectively speak to and interact with various sizes/types of audiences in a professional and easy-to-understand manner (including large senior groups).
• Excellent business and creative writing skills.
• Exceptional interpersonal skills, and can build collaborative partnerships across multiple levels of stakeholders including internal team members and third parties.

Travel

• Occasional travel for this role is required to attend trade shows and industry events, with travel estimated to 10% of work time.