Product Marketing Manager

Blockaid; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare

PTO

401k

Hybrid work with commuter benefits

Job summary

Blockaid in New York, NY is seeking a seasoned PMM to co-own how we position and communicate our onchain security platform to DeFi protocols, crypto-native builders, and traditional financial institutions moving onto blockchain.

You’ll fuse your blockchain fluency with market needs to build messaging, campaigns, and collateral that earns trust with both technical and operational buyers; define ICP narratives; and shape GTM for new features and launches.

Qualifications

• 3–5 years in product marketing or product management in B2B SaaS or web3.
• Analytical thinker with GTM launches and measurable outcomes.
• Translate complex concepts into clear narratives for technical and non-technical audiences.
• Familiarity with DeFi, crypto markets, and TradFi regulatory landscape.
• Startup experience; comfortable operating in fast-paced, ambiguous environments.

Responsibilities

• Define and own messaging and positioning tailored to ICPs.
• Translate market insights into campaigns, content strategies, and product narratives.
• Develop high-impact sales enablement materials: battlecards, decks, one-pagers.
• Serve as internal expert on digital asset transformation and regulatory developments.
• Partner with Product Management on GTM strategy for new features and launches.
• Lead product launches end-to-end: positioning, messaging, content, coordination.
• Build and maintain a competitive intelligence program for onchain space.
• Inform pricing and packaging models as the platform evolves.

Skills

Product marketing

Product management

GTM campaigns

B2B SaaS

Web3 / crypto

Sales enablement

Written communication

Job description

About Blockaid

Blockaid is the onchain security platform trusted by Coinbase, MetaMask, Uniswap, Stellar, Kraken, and World App to monitor, detect, and respond to threats across the blockchain ecosystem. Founded by former Israeli cyber intelligence operatives and backed by Sequoia, Cyberstarts, Greylock, Google Ventures, Ribbit, and Variant, we’ve scanned billions of transactions, blocked tens of millions of attacks, and protected over $100 billion in user funds. As DeFi adoption accelerates and major financial institutions expand their blockchain initiatives, we’re building the security infrastructure that makes onchain operations possible at scale.

The Role

Blockaid is looking for a third PMM to join our team and co-own how we position and communicate our security platform to the audiences shaping the future of onchain finance, from DeFi protocols and crypto-native builders to the compliance, risk, and innovation teams inside traditional financial institutions now moving onto the blockchain.

In this role, you'll combine your existing fluency with blockchain technology, DeFi protocols, and crypto markets with the evolving regulatory and infrastructure landscape. You’ll build messaging, campaigns and collateral that earns the trust of technical and operational buyers alike.

You’ll sit at the intersection of product and sales, shaping our ICP narrative and ensuring that every GTM motion reflects a genuine understanding of the threats our customers face and the value we deliver.

This position is hybrid out of our NYC office. We are unable to offer sponsorship or relocation for this role.

What You'll Do

• Conduct deep market, customer, and competitive research across crypto-native and TradFi segments, including protocols, L1/L2 ecosystems, exchanges, custodians, and financial institutions building blockchain infrastructure
• Define and own messaging and positioning for Blockaid's platform and products, tailored to distinct ICPs
• Translate market insights and customer learnings into campaigns, content strategies, and product narratives that drive pipeline and expand awareness.
• Develop high-impact sales enablement materials and equip our GTM team to win! Think: battlecards, pitch decks, one-pagers, objection-handling guides
• Serve as the internal expert on the digital asset transformation happening within TradFi institutions, including relevant regulatory developments, infrastructure build-outs, and security requirements
• Partner with Product Management on GTM strategy for new features and launches, bringing the customer and market perspective into roadmap prioritization
• Lead product launches end-to-end: positioning, messaging, content, and cross-functional coordination
• Build and maintain a competitive intelligence program covering both direct security competitors and adjacent players in the onchain infrastructure space
• Work with cross-functional stakeholders to inform and refine pricing and packaging models as the platform evolves

Requirements

What We're Looking For

• 3–5 years of experience in product marketing, product management, or related, in a B2B SaaS environment or within the web3 ecosystem. Huge bonus points for experience in a cybersecurity or cryptonative company
• Analytical, first-principle thinker with experience developing and executing product launches and GTM campaigns with measurable outcomes
• Comfortable owning internal relationships and translating complex technical concepts into clear, compelling narratives for both technical and non-technical audiences inside and outside the company. Speak credibly with market builders and the security teams who run them (see below)
• Familiarity with how financial markets operate, and ability to develop deep fluency in DeFi, including: lending protocols, AMMs, bridges, liquidity pools and smart contract ecosystems.
• Strong sales enablement instincts: you know what a sales team needs to win and you build it proactively and collaborate with our sales enablement team.
• Excellent written communication skills; you can write a crisp one-pager, a sharp competitive brief, and a compelling blog post
• Past startup experience is ideal! We move fast and lean and often have ambiguous requirements. You should be comfortable operating in this environment and ideally have worked in a startup before (even if the company wasn’t successful). We need someone who can onboard quickly, raise red flags, ask questions, and generally take ownership. We’ll do the same!

What We Offer

• Fantastic healthcare including fully-paid options and FSA
• PTO
• 401k
• Hybrid environment with pre-tax commuter benefits and an awesome team

Be you, with us

We offer a supportive, agile, and creative work environment with brilliant colleagues!

Competitive compensation, ongoing recognition, and most of all, a chance to learn, contribute, and develop your skills.

The opportunity to join a startup at the cutting edge of technology, finance, and security

Full-time, permanent employees are eligible for additional benefits such as healthcare (medical, dental, vision) including FSA options, 401(k), dedicated vacation and sick time, generous equity, and more!

Blockaid is building for a global, open web, and our team is stronger when it reflects that.

We evaluate all applicants without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender identity or expression, sexual orientation, citizenship, or any other legally protected class.