Product Marketing Manager

VTS; New York (NY); Sur place; USD 120 000 - 140 000; Plein temps

Avantages offerts par ce poste

Competitive compensation

Health benefits

401(k) plan

Flexible PTO

Résumé du poste

VTS is seeking a Product Marketing Manager in New York to own end-to-end launches for our property management products and contribute to platform-level GTM work. You will collaborate with product, sales, customer success, and design to translate market insights into compelling narratives and tools.

You will develop differentiated messaging, enable sales with compelling collateral and demos, and shape buyer personas, segmentation, and competitive intel.

Qualifications

• 3+ years of hands-on B2B product marketing experience with launches, sales enablement, and product adoption.
• Expertise in positioning and messaging, and turning them into sales and customer-facing assets.
• Ability to influence at all levels, with confidence presenting to executives, sales teams, and customers.

Responsabilités

• Own launches end to end: partner with Product from roadmap through release, run launch meetings and maintain momentum.
• Develop positioning and messaging across products, personas, and segments reflecting market intelligence.
• Enable the go-to-market team: build sales artifacts, presentations, demos, and deliver training.
• Lead competitive and customer intelligence: monitor landscape and mine Gong calls and customer conversations for insights.
• Develop customer-facing content: create collateral, case studies, and customer stories with Content and Design.
• Define personas and segmentation to sharpen understanding of who we sell to.
• Collaborate cross-functionally: work with product, sales, customer success, design, and growth.

Connaissances

B2B product marketing

Go-to-market strategy

Messaging & positioning

Sales enablement

Competitive intelligence

Customer insights

Sales demos

Cross-functional collaboration

AI tooling usage

Outils

Gong

Description du poste

As a Product Marketing Manager at VTS, you'll shape how the commercial real estate industry understands our platform and products.

You'll split your time between owning go-to-market for our property management product and driving platform-level work that makes the entire GTM organization sharper, including competitive intelligence, customer insights, demos, and persona and segment strategy. You'll be a constant collaborator with product, sales, customer success, and design, bringing market and customer insight to influence what we build, and creating the stories and tools that resonate with customers.

This is a hands‑on role with real ownership. You'll help build and define the processes that product marketing runs on as VTS grows.

Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week.

What You’ll Do

• Own launches end to end. Partner with Product from early roadmap conversations through release. Run launch meetings, decide what's release‑ready, maintain the calendar, and keep the momentum going with Growth once things go live.
• Develop positioning and messaging. Create clear, differentiated messaging across products, personas, and segments that reflects current market and competitive intelligence.
• Enable the go‑to‑market team. Build sales artifacts, presentations, demos, and deliver training that help sales and customer success sell and drive adoption.
• Lead competitive and customer intelligence. Monitor the commercial real estate technology and AI landscape, and programmatically mine sources like Gong calls and customer conversations for insights that shape positioning and product strategy.
• Develop customer‑facing content. Create collateral, case studies, and customer stories with Content and Design that bring our value to life.
• Define personas and segmentation. Sharpen our understanding of who we sell to and what matters to them, and help teams across the company apply it.
• Collaborate cross‑functionally. Work closely with product, sales, customer success, design, and growth so that we execute cohesively.

What We’re Looking For

• 3+ years of hands‑on B2B product marketing experience, with a track record of successful launches, sales enablement, and product adoption
• Expertise in positioning and messaging, and in turning them into sales and customer‑facing assets
• High agency and comfort with ambiguity. You build the first version quickly, test it, make tradeoffs, and iterate quickly.
• Strong operational instincts. You think in systems and repeatable frameworks, and you build structure where none exists.
• Ability to influence at every level, with confidence presenting to executives, sales teams, and customers
• Ability to distill complex technical concepts into clear, compelling narratives
• Experience developing customer content programs, such as case studies, testimonials, and advocacy
• AI‑native working style. You use AI tools every day for research, analysis, drafting, and operations, and you have a point of view on doing it well.

Nice to Have

• Experience with product‑led growth motions
• Brand development experience
• Strong design instincts and taste. You aren’t a designer but you can speak their language and know what good looks like
• Background in commercial real estate, proptech, or vertical SaaS

What VTS Values & How We Show It

• Strive for Excellence - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees!
• Be Customer Obsessed - We're employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre‑tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - quarterly happy hours, wellness events, clubs, and team lunches!
• Be Curious - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees!
• Move as One - We work in an open floor plan to promote cross‑functional collaboration.
• Take Ownership - Be an owner of the company you’re building with our equity packages.
• Appreciate the Difference - VTS embraces and celebrates diversity. We understand the importance of a strong work‑life balance. We offer a flexible PTO policy, generous family leave program, and more!

ABOUT VTS

VTS is the only AI‑driven technology platform enabling intelligent real estate by unifying industry professionals, investors, and their customers at scale. In 2013, VTS revolutionized commercial real estate leasing operations with what is now VTS Lease. Today, VTS AI is the largest first‑party insights and collaboration engine in the industry, transforming how strategic decisions are made and executed by the real estate industry globally. With the VTS Platform, consisting of VTS Lease , VTS Market , VTS Activate , and VTS Data , every stakeholder in real estate is given real‑time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 13 billion square feet of office, residential, retail, and industrial space is managed through the platform worldwide. VTS is utilized by over 45,000 professionals and over 1.2 million total users each day, including industry‑leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE. VTS maintains offices in New York City, London, Toronto, Chicago.

Pay Transparency

At VTS, we pride ourselves on articulating a clear and transparent philosophy around equitable, impartial compensation that will allow us to recruit and retain an exceptional team. The base salary is market‑driven at the time of offer and is based on tier 1 market data. The salary for this role will range between $120,000 and $140,000 and is determined by several factors, including your skills, prior relevant experience, quality of interviews, leveling, and geography. There is a commission structure for the position that will bring the OTE (on target earnings) to $ depending on the base salary agreed upon and achievement to goals.

EEO Guidelines

VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

All your information will be kept confidential according to EEO guidelines. For more information about what we collect and how we use it, please refer to the Candidate Privacy Statement.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please letus know at [e-mail]

Voluntary Self‑Identification

For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in VTS's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.