Product Marketing Manager

expand group; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

expand group is seeking a Technical Product Marketing Manager to make a sophisticated platform easier to understand for customers, partners and internal teams. You will translate APIs, data workflows and AI-enabled features into clear education, content and enablement resources.

The role sits between Product, Engineering, Sales and Client Services, creating documentation, demos and self-service experiences to improve onboarding and usage.

Qualifications

• 4+ years in technical product marketing, enablement or related tech roles.
• Strong ability to translate complex platform concepts into customer-facing content.

Responsibilities

• Own strategy and content for product education, enablement, and integration guidance.
• Translate APIs, data flows and platform features into clear materials for customers and partners.
• Collaborate with Product and Engineering to document new features for adoption.
• Create user guides, integration guides, implementation resources and training materials.
• Develop demos and enable Sales/Client Services to communicate the platform confidently.

Skills

APIs

Data workflows

AI-enabled products

Technical writing

Tools

Documentation tools

Job description

We are recruiting on behalf of a fast-growing technology company operating at the intersection of healthcare, advertising, data and AI.

Our client is looking for a Technical Product Marketing Manager who can make a sophisticated technology platform easier for customers, partners and internal teams to understand, adopt, integrate and use.

This role sits between Product, Engineering, Sales and Client Services. You will translate complex platform functionality; including APIs, integrations, data workflows and AI-enabled features, into clear product education, technical content and commercial enablement.

You will also help the business evolve beyond traditional documentation, exploring how AI assistants, agent-enabled experiences and emerging technologies can improve onboarding, support and access to product knowledge.

Key responsibilities:

• Own the strategy and content for product education, technical enablement and integration guidance.
• Translate APIs, data flows, platform functionality and technical requirements into clear customer-facing materials.
• Partner with Product and Engineering to ensure new features are properly documented and ready for adoption.
• Create user guides, integration guides, implementation resources, workflows, FAQs, release communications and training materials.
• Develop product demonstrations and enable Sales and Client Services to communicate the platform confidently.
• Improve onboarding, implementation and ongoing product usage through more intuitive, scalable and self-service experiences.
• Help structure product knowledge for AI assistants, Model Context Protocol (MCP), tool calling and agent-enabled support.
• Act as the bridge between technical and commercial teams, ensuring product capabilities are communicated accurately and consistently.

What we’re looking for:

• 4+ years’ experience in technical product marketing, product marketing, product enablement, solutions consulting, technical writing or a related technology role.
• Strong working knowledge of APIs, integrations, data workflows, developer platforms and AI-enabled products.
• The ability to explain emerging AI technologies, including retrieval-augmented generation, MCP, tool calling and AI-native product experiences.
• A proven ability to turn complex technical concepts into clear and useful content for different audiences.
• Strong written communication, organisation and attention to detail.
• Experience working closely with Product and Engineering teams.
• Experience within SaaS, data platforms, AdTech, healthcare technology or AI products would be advantageous.

Why consider it?

• Direct exposure to the CEO and senior leadership team.
• A high-impact role within a small, agile and growing business.
• The opportunity to shape how a sophisticated product is positioned, understood and adopted.
• Competitive salary, comprehensive benefits and equity opportunities.

Applicants must be legally authorised to work in the United States without current or future sponsorship.