Product Marketing Manager

Blackbird Labs; New York (NY); On-site; USD 140,000 - 175,000; Full time

Job summary

A leading company in the loyalty and payments sector is seeking a Product Marketing Manager to define and execute strategies that drive product awareness and engagement. This role requires collaboration across multiple teams and a creative, data-driven approach to marketing. Ideal candidates will have extensive experience in consumer tech or hospitality, and a passion for building impactful marketing campaigns.

Benefits

Stock options

Medical benefits

Dental benefits

Vision benefits

Flexible time off

401(k)

Qualifications

• 6+ years of product marketing experience in consumer tech, hospitality, or fintech.
• Strong ability to work cross-functionally to develop and execute GTM campaigns.
• Experience marketing consumer-facing digital products.

Responsibilities

• Develop audience insights & value propositions for diners and restaurants.
• Lead go-to-market strategy for new product features and campaigns.
• Manage content strategy and optimization for key platforms.

Skills

Data-driven

Storytelling

Communication

Entrepreneurial mindset

Education

6+ years of product marketing experience

Job description

Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers.

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.

About Blackbird

Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers.

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.

About Our Team

At Blackbird, our values guide everything we do and our talent principles define the key traits we seek in our employees.

We havepassion for our product– committed to our mission and instinctively think like and go the extra mile for our customers. We areelite performers– striving for excellence, going above and beyond to achieve exceptional results, and learning quickly with horsepower, drive, and grit. Wemake others better– taking initiative to elevate others, giving and receiving feedback, and championing a culture of growth. We hold one another accountable to living out our talent principles as we march together to achieving our mission.

We are an in-office culture that values the power of in-person connection and collaboration. Just as Blackbird fosters magical in-restaurant experiences, we believe being together ignites creativity, accelerates problem-solving, and strengthens the team spirit essential to driving our mission forward.

About the Role

As Product Marketing Manager, you will define and execute strategies that drive awareness, adoption, and engagement with Blackbird’s products. This is a cross-functional role that requires collaboration across Marketing, Product, Design, UXR, Engineering, Sales, and Data teams to bring new features, partnerships, and programs to market.

This role is perfect for a resourceful, data-driven, and creative marketer who can think strategically but also execute with urgency. If you thrive in fast-paced environments and love building things from the ground up, we’d love to meet you.

Responsibilities

• Develop and refine audience insights & value propositions for diners, restaurants, and industry partners to drive engagement and adoption.


• Lead go-to-market strategy and execution for new product features, partnerships, and campaigns, ensuring consistent messaging across all channels.


• Own user communications and lifecycle marketing, including in-app messaging, email, and push notifications to drive retention and engagement.


• Manage content strategy and optimization for key platforms, including the website and app store to improve discoverability and conversion.


• Oversee the strategy, positioning and in-app merchandising of Blackbird’s Passes and Clubs, to drive user acquisition and engagement.


• Collaborate cross-functionally with Product, Design, Engineering, Sales, and Data teams to ensure alignment and execution of marketing strategies.


• Define success metrics and analyze performance, using data to inform marketing strategies, optimize campaigns, and improve product adoption.

Qualifications

• 6+ years of product marketing experience in consumer tech, hospitality, or fintech.


• Strong ability to work cross-functionally to develop and execute GTM campaigns.


• A data-driven approach to marketing, with experience using insights to refine messaging and positioning.


• Experience marketing consumer-facing digital products, preferably in mobile apps or marketplaces. Hospitality, loyalty or restaurant tech experience is a plus.


• Excellent storytelling and communication skills—ability to craft compelling narratives.


• Highly entrepreneurial mindset—proactive, resourceful, and able to execute independently.


• Strong understanding of retention, lifecycle marketing, and engagement strategies.

Nice to Haves

• Experience at an early-stage startup


• Passion for restaurants and hospitality

Pay Transparency Notice & Benefits

Depending on your work location and experience the target annual salary for this position can range from:$140,000 - $175,000USD. Disclosure in accordance with New York City's Pay Transparency Law.

Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks — subject to applicable taxes and based on eligibility.

Commitment to Equal Opportunity

Blackbird Labs is committed to building a diverse and inclusive workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender identity or expression, sexual orientation, or any other basis protected by applicable law. Blackbird also considers qualified applicants with criminal histories, in a manner consistent with applicable laws. For US applicants, you may view the Know Your Rights notice here. Additionally, Blackbird participates in the E-Verify program.

Join us and discover what the best work of your career could look like here at Blackbird.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Media

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