Product Marketing Manager

PromptCube; New York (NY); Hybride; USD 130 000 - 190 000; Plein temps

Avantages offerts par ce poste

Healthcare

PTO

401k

Equity

Pre-tax commuter benefits

Résumé du poste

Blockaid is seeking a third PMM to join our team and co-own how we position and communicate our security platform to the audiences shaping the future of onchain finance, from DeFi protocols and crypto-native builders to the traditional financial institutions moving onto the blockchain.

In this role, you’ll combine your fluency with B2B security and infrastructure products to deliver impactful positioning and narratives.

Qualifications

• 3–5 years in PMM/marketing for B2B cybersecurity or SaaS.
• Strong analytical, first-principles thinker with launch experience.
• Ability to translate technical concepts into clear narratives for diverse audiences.
• Fluency in DeFi and traditional finance concepts.
• Sales enablement instincts and collaboration with sales enablement teams.
• Excellent written communication for one-pagers, briefs, and blogs.
• Startup experience is a plus.

Responsabilités

• Define and own messaging and positioning for Blockaid's platform and products, tailored to distinct ICPs.
• Partner with Product Management on GTM strategy for new features and launches, bringing customer and market perspectives into roadmap prioritization.
• Lead product launches end-to-end: positioning, messaging, content, and cross-functional coordination.
• Develop high-impact sales enablement materials and equip the GTM team to win: battlecards, decks, one-pagers, objection-handling guides.
• Conduct deep market, customer, and competitive research across crypto-native and TradFi segments.
• Translate market insights and customer learnings into campaigns and product narratives that drive pipeline and awareness.
• Serve as internal expert on digital asset transformation within TradFi, including regulatory developments and security requirements.
• Build and maintain a competitive intelligence program covering direct security competitors and adjacent players.
• Work with cross-functional stakeholders to inform pricing and packaging models as the platform evolves.

Connaissances

PMM experience

B2B SaaS

Analytical thinking

Technical storytelling

DeFi fluency

Sales enablement

Written communication

Startup experience

Description du poste

Role overview

Blockaid is hiring its third product marketing manager to co-own how its security platform is positioned and communicated to audiences shaping onchain finance, from DeFi protocols to traditional financial institutions moving onto the blockchain. The role is hybrid out of the NYC office 3-4 days a week, with no sponsorship or relocation offered.

Responsibilities

• Define and own messaging and positioning for Blockaid's platform and products, tailored to distinct ICPs
• Partner with Product Management on GTM strategy for new features and launches, bringing the customer and market perspective into roadmap prioritization
• Lead product launches end-to-end: positioning, messaging, content, and cross-functional coordination
• Develop high-impact sales enablement materials and equip the GTM team to win: battlecards, pitch decks, one-pagers, objection-handling guides
• Conduct deep market, customer, and competitive research across crypto-native and TradFi segments, including protocols, L1/L2 ecosystems, exchanges, custodians, and financial institutions building blockchain infrastructure
• Translate market insights and customer learnings into campaigns, content strategies, and product narratives that drive pipeline and expand awareness
• Serve as the internal expert on the digital asset transformation happening within TradFi institutions, including relevant regulatory developments, infrastructure build-outs, and security requirements
• Build and maintain a competitive intelligence program covering both direct security competitors and adjacent players in the onchain infrastructure space
• Work with cross-functional stakeholders to inform and refine pricing and packaging models as the platform evolves

Qualifications

• 3-5 years of experience in product marketing, product management, or related, in a B2B cybersecurity or SaaS environment. Experience with the web3 ecosystem is a plus
• Analytical, first-principle thinker with experience developing and executing product launches and GTM campaigns with measurable outcomes
• Comfortable owning internal relationships and translating complex technical concepts into clear, compelling narratives for both technical and non-technical audiences inside and outside the company
• Familiarity with how financial markets operate, and ability to develop deep fluency in DeFi, including: lending protocols, AMMs, bridges, liquidity pools and smart contract ecosystems
• Strong sales enablement instincts: you know what a sales team needs to win and you build it proactively and collaborate with the sales enablement team
• Excellent written communication skills; you can write a crisp one-pager, a sharp competitive brief, and a compelling blog post
• Past startup experience is ideal: fast, lean, often ambiguous requirements; comfortable onboarding quickly, raising red flags, asking questions, and taking ownership

Application conditions

• This position is hybrid out of the NYC office 3-4 days/week; it is not a fully remote role, even though the location field reads Remote (New York, NY, US)
• The original listing states it is unable to offer sponsorship or relocation for this role
• Salary is not stated in the original listing; this draft does not add one

Preferred qualifications

• Experience with the web3 ecosystem is a plus
• Past startup experience is ideal

Compensation and benefits

• Fantastic healthcare including fully-paid options and FSA
• PTO
• 401k
• Equity!
• Hybrid environment with pre-tax commuter benefits and an awesome team

What this role focuses on

• The core of this role is positioning and narrative, not just writing: ICP narrative, GTM strategy, and sales enablement are the three main lines
• The second line is research depth: market, customer, and competitive research across both crypto-native and TradFi segments is stated explicitly
• The third line is the attendance constraint: hybrid NYC attendance and no sponsorship are hard conditions, stated in the title and conditions so remote applicants are not misled

Application preparation (editorial suggestions)

• Prepare a B2B security or SaaS launch case: positioning, messaging, and a campaign result you can measure
• Check your fluency in DeFi: lending protocols, AMMs, bridges, liquidity pools, and smart contract ecosystems
• Confirm you can work hybrid out of the NYC office 3-4 days a week, and that you do not need sponsorship or relocation support

Source job listing. Remote does not imply worldwide eligibility; confirm residency, time zone, language and work authorization on the original page.

DescriptionMoney is becoming software. That changes everything about how it has to be protected. Stablecoins, tokenized assets, and payments made by AI agents are moving real value at machine speed. That's where Blockaid comes in. We build the security technology behind how money moves. Coinbase, MetaMask, Uniswap, and many of the largest platforms moving money today rely on us to screen billions of transactions and stop fraud, scams, and hacks before they reach a single user.

We're backed by investors including Sequoia Capital, Ribbit Capital, and Cyberstarts, firms behind some of the biggest names in cybersecurity.

The Role

Blockaid is looking for a third PMM to join our team and co-own how we position and communicate our security platform to the audiences shaping the future of onchain finance, from DeFi protocols and crypto-native builders to the compliance, risk, and innovation teams inside traditional financial institutions now moving onto the blockchain.

In this role, you'll combine your existing fluency with B2B security and infrastructure products and platforms and your knowledge and interest in blockchain technology, DeFi protocols, and crypto markets to deliver impactful product positioning and solutions narratives. You’ll build messaging, campaigns and collateral that earns the trust of technical and operational buyers alike.

You’ll sit at the intersection of product and sales, shaping our ICP narrative and ensuring that every GTM motion reflects a genuine understanding of the threats our customers face and the value we deliver.

This position is hybrid out of our NYC office 3-4 days/week. We are unable to offer sponsorship or relocation for this role.

What You’ll Do:

• Define and own messaging and positioning for Blockaid's platform and products, tailored to distinct ICPs
• Partner with Product Management on GTM strategy for new features and launches, bringing the customer and market perspective into roadmap prioritization
• Lead product launches end-to-end: positioning, messaging, content, and cross-functional coordination
• Develop high-impact sales enablement materials and equip our GTM team to win!: Think: battlecards, pitch decks, one-pagers, objection-handling guides
• Conduct deep market, customer, and competitive research across crypto-native and TradFi segments, including protocols, L1/L2 ecosystems, exchanges, custodians, and financial institutions building blockchain infrastructure
• Translate market insights and customer learnings into campaigns, content strategies, and product narratives that drive pipeline and expand awareness.
• Serve as the internal expert on the digital asset transformation happening within TradFi institutions, including relevant regulatory developments, infrastructure build-outs, and security requirements
• Build and maintain a competitive intelligence program covering both direct security competitors and adjacent players in the onchain infrastructure space
• Work with cross-functional stakeholders to inform and refine pricing and packaging models as the platform evolves

Requirements

• 3-5 years of experience in product marketing, product management, or related, in a B2B cybersecurity or SaaS environment. Experience with the web3 ecosystem is a plus
• Analytical, first-principle thinker with experience developing and executing product launches and GTM campaigns with measurable outcomes
• Comfortable owning internal relationships and translating complex technical concepts into clear, compelling narratives for both technical and non-technical audiences inside and outside the company. Speak credibly with market builders and the security teams who run them (see below)
• Familiarity with how financial markets operate, and ability to develop deep fluency in DeFi, including: lending protocols, AMMs, bridges, liquidity pools and smart contract ecosystems.
• Strong sales enablement instincts: you know what a sales team needs to win and you build it proactively and collaborate with our sales enablement team.
• Excellent written communication skills; you can write a crisp one-pager, a sharp competitive brief, and a compelling blog post
• Past startup experience is ideal! We move fast and lean and often have ambiguous requirements. You should be comfortable operating in this environment and ideally have worked in a startup before (even if the company wasn’t successful). We need someone who can onboard quickly, raise red flags, ask questions, and generally take ownership. We'll do the same!

What we offer

• Fantastic healthcare including fully-paid options and FSA
• PTO
• 401k
• Equity!
• Hybrid environment with pre-tax commuter benefits and an awesome team

Be you, with us

We offer a supportive, agile, and creative work environment with brilliant colleagues!

Competitive compensation, ongoing recognition, and most of all, a chance to learn, contribute, and develop your skills.

The opportunity to join a startup at the cutting edge of technology, finance, and security

Full-time, permanent employees are eligible for additional benefits such as healthcare (medical, dental, vision) including FSA options, 401(k), dedicated vacation and sick time, generous equity, and more!

Blockaid is building for a global, open web, and our team is stronger when it reflects that. We encourage you to apply even if your experience doesn’t precisely match the description above. We evaluate all applicants without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender identity or expression, sexual orientation, citizenship, or any other legally protected class.