Product Marketing Manager

ACS Motion Control Ltd; Minnesota; Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading technology firm in Minnesota is seeking a Product Marketing Manager to drive demand and execute marketing strategies. This role involves creating go-to-market plans, developing technical content, and conducting market research. The ideal candidate has over 2 years of experience in product management, particularly in the automation or motion control sector. Strong communication skills and a Bachelor's degree in engineering are required. The role offers a hybrid work model with travel opportunities.

Qualifications

• 2+ years of product management or marketing experience in automation or motion control.
• Familiarity with various automation technologies.
• Ability to analyze markets and identify opportunities.

Responsibilities

• Create and execute go-to-market plans for product releases.
• Develop messaging and sales training materials.
• Conduct market and application focused interviews with customers.

Skills

Product management

Motion control knowledge

Customer research

Communication skills

Education

Bachelor's degree in engineering

Job description

### Knowledge CenterQuickly access and search ACS documentation## Product Marketing ManagerACS Motion Control, USA#### About The Position**Location:** Office/Hybrid (USA-MN)**Reports To:** Marketing and Business Development ManagerRole SummaryThe Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team.Shift Your Career in Motion!ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:- Semiconductor manufacturing systems- Electronics/PCB and display manufacturing systems- Biomedical - Genome sequencing systems- Laser microprocessing systemsOur vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.Key Responsibilities1. Go-to-Market Plans· Create and execute go-to-market plans for product and feature releases· Develop clear and focused messaging, value proposition, unique selling points, and sales training materials· Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.2. Technical Marketing Content· Create and manage a portfolio of technical marketing and sales enablement materials· Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more· Communicate with internal subject matter experts to inform material· Support Segment Marketing by helping to create and review sales enablement materials3. Voice of Customer· Create and conduct structured market & application focused interviews and on‐site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management· Document application requirements, performance drivers, unmet needs and use cases· Support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities4. Market Intelligence· Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence· Analyze competitors’ products, sales & marketing strategy and key activities· Maintain an active internal competitive intelligence database staying current with new competitive developments· Produce concise reports and maintain a competitive intelligence database· Educate sales, marketing & management on key competitor intelligence#### Requirements· 2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.· Knowledge of various automation technologies with preference towards motion control experience· Experience with customer/application research and creating marketing content· Ability to analyze markets, identify trends, and quantify opportunities· Strong communication skills; able to produce concise, actionable reports· Bachelor’s degree in engineering or related automation / motion control experienceTravel· Domestic and international (up to 25%) to customers and industry events