Product Marketing Manager

NetSPI LLC; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

NetSPI+Synack is seeking a Product Marketing Manager to shape how our combined penetration testing and security services are positioned in the market. You will craft product messaging and drive thought leadership to resonate with CISOs, security leaders, and business decision-makers.

You will collaborate with product, sales, security consultants, and marketing to translate capabilities into clear narratives, balance technical depth with executive accessibility, and support the sales cycle

Qualifications

• 4+ years of experience in product marketing, marketing strategy, or related roles in B2B technology.

Responsibilities

• Product Messaging and Positioning: develop core messaging and differentiated product positioning across NetSPI+Synack offerings.
• Thought Leadership and Content Strategy: create high-impact content including whitepapers, reports, blogs, and webinars.
• Competitive Positioning and Market Intelligence: build battle cards and track industry developments to refine messaging.
• Cross-Functional Collaboration: align GTM strategies with Marketing, Sales, and Customer Success.

Skills

Product marketing

Marketing strategy

B2B technology

Cybersecurity

Writing

Job description

NetSPI+Synack is a leader in offensive security, combining elite human expertise with agentic AI to help organizations identify, validate, prioritize, and remediate exploitable risk across their entire attack surface. Its platform delivers expert-validated testing in depth, continuously, or on demand, from pre-production code to live production environments, so security teams can separate vulnerability noise from real risk, including the growing threat of AI-driven attacks. With global reach and more than 13 million hours of real-world offensive testing experience, NetSPI+Synack serves many of the world's largest enterprises and government organizations with one ambition: nothing left to exploit.

Product Marketing Manager to lead how we position our combined offerings and tell our story to the market. This role will report to the Sr. Director, Product Marketing. This role is critical for shaping the market's understanding of what we now offer together. You'll be responsible for product messaging, thought leadership, and competitive positioning that articulates our combined strengths and market differentiation. You'll work closely with product, sales, security consultants, and marketing teams to translate our integrated capabilities into clear, compelling narratives that resonate with CISOs, security leaders, and business decision-makers.

Responsibilities

Product Messaging and Positioning

• Develop and refine core messaging architecture that positions NetSPI+Synack penetration testing and security services in the market.
• Create clear, differentiated product positioning that articulates our competitive advantages and resonates with target personas.
• Collaborate with product teams to understand capabilities, roadmap, and customer outcomes. Translate technical features into business value and market relevance.
• Ensure messaging consistency across all customer-facing materials, sales enablement, and marketing channels.

Thought Leadership and Content Strategy

• Be responsible for thought leadership strategy that positions NetSPI+Synack as an authoritative voice in penetration testing, offensive security, threat research, and emerging security challenges.
• Partner with security consultants, executives, and subject matter experts to develop high-impact content including whitepapers, research reports, blogs, and webinars.
• Ensure content balances technical depth with accessibility for executive and non-technical audiences.
• Develop content that supports the sales cycle and customer journey across awareness, consideration, and decision stages.

Competitive Positioning and Market Intelligence

• Develop competitive battle cards and sales resources that support differentiation and deal velocity.
• Track industry developments and customer feedback to continuously refine positioning and messaging.

Cross-Functional Collaboration

• Partner with Marketing, Sales, and Customer Success to ensure aligned go-to-market strategies and customer narratives.
• Work with product teams on launch messaging, feature positioning, and product updates.

Minimum Qualifications

• 4+ years of experience in product marketing, marketing strategy, or related roles in B2B technology
• Experience in cybersecurity, SaaS, or highly technical industries
• Proven ability to translate complex technical products into clear, compelling messaging for multiple audiences
• Excellent writing, research, and analytical skills
• Experience developing product positioning and competitive messaging strategies
• Ability to collaborate effectively with product, sales, and technical teams

Preferred Qualifications

• Experience in penetration testing, application security, offensive security, or related security domains
• Track record of launching products or services in competitive markets

What Success Looks Like

• Clear, compelling product messaging that differentiates NetSPI+Synack in the market and resonates with target personas
• Thought leadership content that establishes NetSPI+Synack as an authority in penetration testing and offensive security
• Strong competitive positioning that articulates our unique strengths as an organization

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.