Product Marketing Manager

Comscore, Inc.; Menlo Park (CA); Remote; USD 125,000 - 150,000; Full time

Job summary

A leading data company is seeking a Product Marketing Manager to develop comprehensive go-to-market strategies and lead successful product launches. The ideal candidate will possess deep knowledge of advertising technology, strong communication skills, and the ability to navigate a fast-paced environment to deliver impactful results.

Qualifications

• 3-5+ years marketing experience, including 3+ years in product marketing.
• Deep understanding of the advertising ecosystem and programmatic ad tech industry.
• Experience in marketing and go-to-market planning.

Responsibilities

• Lead product launches and manage cross-functional implementation.
• Develop product positioning and value propositions.
• Conduct market segmentation and define launch strategies.

Skills

Advertising Technology Knowledge

Analytical Skills

Communication Skills

Creative Problem Solving

Job description

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Job Title: Product Marketing Manager

Location: Remote or New York City, NY

About This Role

• MUST HAVE ADVERTISING TECHNOLOGY EXPERIENCE TO BE CONSIDERED

It’s an exciting time to be at Comscore. As a leading data company, we power the media and advertising industry with trusted insights across content, audiences, and campaigns. Our Product Marketing team is seeking a Manager to develop product positioning, define go-to-market strategies, and drive adoption of our data solutions. This role involves leading product commercialization, performing positioning, competitive analysis, and sales enablement to maximize product value. Ideal candidates love shaping product-customer connections, solving problems creatively, and thrive in fast-paced environments.

What You'll Do

• Lead product launches and manage cross-functional implementation
• Develop product positioning and value propositions
• Conduct market segmentation and define launch strategies
• Create customer roadmaps and ensure sales readiness
• Collaborate with Marketing to develop market narratives
• Develop competitive analysis tools

What You'll Need

• 3-5+ years marketing experience, including 3+ years in product marketing or management, preferably in ad tech or measurement platforms
• Deep understanding of the advertising ecosystem and programmatic ad tech industry
• Experience in marketing and go-to-market planning
• Excellent communication, analytical skills, and ability to simplify complex topics
• Strong interpersonal skills and ability to manage multiple projects
• Self-starter with creative problem-solving skills

Compensation: $125,000 - $150,000, depending on experience.

About Comscore

We pioneer cross-platform media measurement, providing insights for confident decision-making. Our values include Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. We aim to help media properties and brands navigate the future of media. Learn more at Comscore.com.

EEO Statement: We are an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, national origin, sex, disability, sexual orientation, gender identity, age, veteran status, or other protected characteristics. We participate in E-Verify.