Product Marketing Manager

Opensignal; Massachusetts; Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Opensignal is seeking a strategic Product Marketing Manager to join our Marketing team in shaping how we present our products in the market. You will own GTM strategies, craft compelling narratives, enable sales, and drive messaging across platforms to reach key personas and markets.

You will collaborate with Product Management to translate features into customer benefits, develop content, and lead campaigns that raise brand awareness and adoption across digital channels.

Qualifications

• 5 to 7 years of experience in product marketing or related marketing roles in the B2B SaaS or tech space.

Responsibilities

• Develop and own the go-to-market strategy for new product launches, feature releases, and updates.
• Craft clear, compelling messaging and positioning for products tailored to key personas and market segments.
• Collaborate with Product Management to understand roadmaps, define value propositions, and translate technical features into customer-centric benefits.
• Create product-related content including presentations, landing pages, blog posts, and videos.
• Conduct competitive analysis and market research to inform positioning and messaging.
• Work cross-functionally with Sales, Customer Success, and Demand Generation to drive awareness and adoption.
• Create campaigns for prospects, new customers, existing customers.
• Enable Sales with tools, training, and collateral that articulate the product value and differentiation.
• Partner with stakeholders to create engaging social media assets including posts, videos, and infographics that showcase product value.
• Use social channels to support thought leadership, product launches, and customer stories.
• Collaborate with influencers, customers, and partners to amplify content and messaging.

Skills

Marketing strategy

Positioning & storytelling

Cross-functional PM

Digital marketing

Verbal & written comms

Data-driven analytics

Tools

Hubspot

ZoomInfo

Job description

Starting base salary $110,000 - $125,000 USD

Plus Bonus, Equity & Benefits

• Opensignal’s salary ranges are determined by role, level, and location. The range reflects the typical starting salaries for new hires and does not reflect that maximum salary for the role over time.

About The Role

We’re looking for a strategic and creative Product Marketing Manager to join our growing Marketing team. In this role, you’ll be the voice of our products in the market—crafting compelling narratives, driving go-to-market (GTM) strategies, enabling sales, and owning the messaging that positions our products effectively to customers and prospects.

This role also plays a key part in shaping and executing our digital marketing efforts for our product portfolio across the company including the product social media strategy. This role will work closely with stakeholders to amplify product messages, increase brand awareness, and engage our target audiences across multiple platforms.

Key Responsibilities

• Develop and own the go-to-market strategy for new product launches, feature releases, and updates.
• Craft clear, compelling messaging and positioning for products tailored to key personas and market segments.
• Collaborate with Product Management to understand roadmaps, define value propositions, and translate technical features into customer‑centric benefits.
• Create product‑related content including presentations, landing pages, blog posts, and videos.
• Conduct competitive analysis and market research to inform positioning and messaging.
• Work cross‑functionally with Sales, Customer Success, and Demand
• Generation to drive awareness and adoption.
• Create campaigns for prospects, new customers, existing customers.
• Enable Sales with tools, training, and collateral that articulate the product value and differentiation.
• Partner with stakeholders to create engaging social media assets including posts, videos, and infographics that showcase product value.
• Use social channels to support thought leadership, product launches, and customer stories.
• Collaborate with influencers, customers, and partners to amplify content and messaging.

Qualifications

• 5 to 7 years of experience in product marketing or related marketing roles in the B2B SaaS or tech space.
• Strong understanding of marketing strategy, positioning, and storytelling.
• Demonstrated ability to manage cross‑functional projects and product launches.
• Experience creating and executing content strategies for digital marketing and social media platforms (LinkedIn, Twitter/X, YouTube, etc.).
• Excellent verbal and written communication skills.
• Data-driven mindset with experience using analytics tools to track and report performance.

Preferred Qualifications

• Telecom, data or B2B SaaS experience preferred
• Experience with Hubspot, ZoomInfo
• Ability to thrive in a fast‑paced, high-growth environment.

Why Join Us

• Be part of an innovative team shaping the future of connectivity and data insights.
• Collaborate with a passionate, global team committed to excellence and growth.
• Enjoy flexibility, ownership, and opportunities to grow your career in a dynamic environment.

About Us

Opensignal is the leading global provider of independent insight and data into network experience and market performance. Our user‑centric approach allows communication providers to constantly improve their network and maximise commercial performance. Leading analysts, investors and financial institutions place a high value on our independent analysis and we are regular contributors to their reports.

Real network experience is our focus and ultimately that influences customer choice. Our mission is to advance connectivity for all and here at Opensignal, the team is leading the industry in enabling operators to link their network experience and market performance in a way that has never before been possible.

With offices in London, Boston Victoria, British Columbia, and Warsaw, and employees around the world, we are a truly global organization. We are an equal‑opportunity employer dedicated to building an inclusive and diverse workforce.

Benefits

We believe we are stronger when we not only celebrate our many differences, values, and voices but also include them in everyday practice. Having a diverse and inclusive culture is essential, which is why we offer a flexible approach to work‑life balance, operating in a remote‑hybrid way. We’ll help you get set up with the essentials you need to work from home or the office. We also offer an attractive range of additional benefits, including:

• Competitive compensation packages; including a long-term equity program.
• Comprehensive group benefits package.
• Company sponsored retirement savings plan.
• Professional development opportunities: education reimbursement, learning allowance, company-sponsored workshops, and more!
• Generous holiday allowance, sick leave, parental leave, flexibility including Summer Fridays, and the opportunity to work from abroad.
• Charity matching and time off for community volunteering.
• Regular virtual and in‑person events and socials.

At this time, Opensignal will not sponsor a new applicant for employment sponsorship for this position.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

NOTE: Opensignal only reviews job applications submitted through our official website: https://www.opensignal.com/about/opensignal-careers

If you are unsure about the legitimacy of a job offer or recruitment message you received, please contact us directly at: [e-mail].