Product Marketing Manager

Byborg Enterprises; Los Angeles (CA); Remote; USD 90,000 - 140,000; Full time

Job summary

Byborg Enterprises, a leader in IT and streaming solutions, seeks a dynamic Product Marketing Manager in Los Angeles. This role involves leading marketing efforts across product groups, collaborating with teams, and executing comprehensive marketing strategies. A successful candidate will have extensive experience and a proven track record in market analysis and project management.

Benefits

Remote work possibility

Attractive remuneration package

Qualifications

• 10+ years of experience in product/performance marketing.
• Proven project management and leadership skills.
• Fluency in English; additional languages are a plus.

Responsibilities

• Lead marketing for specific product cluster, managing relationships with product teams.
• Conduct market research to inform strategy.
• Develop and execute multi-channel marketing strategies and campaigns.

Skills

Communication

Project Management

Data Analysis

Multi-channel Marketing

Leadership

Education

Bachelor's degree in marketing, Business, Communications, or related field

Master's degree (preferred)

Tools

Analytics Tools

Marketing Automation Platforms

Job description

Company Description

Welcome to Byborg! As a leader in IT and streaming solutions, we specialize in delivering high-quality services that offer premium online experiences.

Headquartered in Luxembourg and operating globally, our company is proud of its diversity, with over 40 different nationalities working side by side. Since its launch, our flagship product has led the market, continually pushing the boundaries of digital innovation. Today, working with the latest technology, our platforms serve millions of users daily.

We are proud of our dynamic portfolio, featuring over 16 leading and fast-growing brands. These include our streaming platforms (LiveJasmin.com, Cherry.TV, IsLive.com, Oranum.com), our marketing and advertising services (AdSupply, AWEmpire, TwinRed), and our entertainment and lifestyle brands (LoyalFans.com, The Million Roses, Kinkly.com).

Are you looking for new challenges in an international, collaborative environment? The Byborg squad is seeking passionate individuals ready to make an impact. Join us in our inclusive workplace where you will be appreciated, and you can grow and achieve your potential. Help us shape the future!

Job Description

We are seeking adynamic and results-driven Product Marketing Managerto lead marketing efforts across a designated product group within our global PR & Marketing department. In this pivotal role, you will bridge the gap between the product teams and the respective marketing and PR resources, ensuring a seamless execution of marketing strategies that align with product goals.You will work closely with PR, digital marketing, social media, content marketing, events, and other functions to optimize the market presence and growth of the products under your responsibility.

Key Responsibilities:

Product Marketing & team leadership:Serve as the primary marketing lead for a specific product cluster, managing relationships with product teams to ensure that product developments, priorities, and roadmaps are aligned with marketing strategies and campaigns. Oversee the marketing plans,campaigns, and materials. Manage a team of marketing professionals, guiding them onstrategy, execution, and professional development, as well as collaborate across relevantdepartments to ensure successful implementation.

Market research and insights:Conduct market research and competitive analysis to better understand customer needs, industry trends, and growth opportunities. Use data-driven insights to inform productpositioning, messaging, and overall marketing strategy for your cluster.

Marketing strategy development:Develop, execute, and optimize comprehensive marketing strategies for (each or your)product in your cluster, ensuring alignment with the overarching business goals and product-specific objectives. Reach established KPIs through multi-channel campaigns.The ideal candidate has previous experience collaborating closely with a creatorcommunity to foster authentic relationships with their fanbase, enhance content control,and optimize monetization strategies.

Product Launches and Campaign Management:Lead the execution of new product launches within your cluster, ensuring that all marketingand PR initiatives are fully aligned for maximum impact.Manage multi-channel marketing campaigns, ensuring consistent messaging acrossmarketing efforts, including PR, digital, social, events, email marketing etc.

Performance tracking and reporting:Establish and track key performance indicators (KPIs) for marketing campaigns, productlaunches, and ongoing initiatives, ensuring alignment with the cluster’s overall businessobjectives. Regularly report on the performance of campaigns and marketing activities,providing recommendations for continuous improvement.

Qualifications

Bachelor's degree in marketing, Business, Communications, or a related field (master's preferred).

Proven experience (10+ years) in product/performance marketing or a similar role, ideallywithin a global or multi-product environment or within the adult content industry.

Strong project management and leadership skills, with the ability to manage multipleproducts, stakeholders and team members across di7erent regions.

Excellent communication and interpersonal skills, with a demonstrated ability to collaborate effectively across cross-functional teams.

Experience in developing and executing multi-channel marketing strategies, includingdigital, social, PR, events and content marketing.

Proficiency with different marketing platforms and tools. (e.g. analytics, marketingautomation etc.)

Exceptional written and verbal communication skills, with the ability to craft compellingproduct messaging and positioning.

Data-driven mindset with experience in analyzing market trends, customer behavior, andcampaign performance.

Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

Fluency in English is required; additional languages are a plus.

In return, you will get…

Remote work possibility.

An attractive remuneration package that matches your role and responsibilities.

DISCLAIMER:This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.

During the recruitment process candidates will be requested to provide with a recent criminal record extract for background screening purpose.

NOTE:Byborg Enterprises does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency without prior approval from our Legal and Recruiting Department to be unsolicited, and such submissions will not be recognized for purposes of “ownership” of the candidate.

We are in it for the long haul so your future is safe with us.