Music Marketing Manager (12-Month Fixed-Term Employment Contract)

Create Music Group; Los Angeles (CA); Remote; USD 65,000 - 95,000; Full time

Job summary

A leading company in the electronic music scene is seeking a Music Marketing Manager for a 12-month contract. This role involves overseeing the marketing for artists' releases, from planning to execution, ensuring alignment with strategic goals while managing project budgets and fostering relationships. The ideal candidate will have a passion for music and solid project management experience.

Qualifications

• 3+ years experience in project management, marketing, or artist management.
• Strong project management and prioritization skills.
• Excellent oral and written communications skills.

Responsibilities

• Develop comprehensive marketing campaigns aligning with strategic objectives.
• Manage per-project budgets and media mix for campaigns.
• Monitor release performance using analytical tools.

Skills

Project Management

Marketing

Collaboration

Communication

Analytical Skills

Education

Bachelor’s degree in Business, Project Management, or Marketing/Communications

Job description

Music Marketing Manager (12-Month Fixed-Term Employment Contract)

Monstercat, now part of Create Music Group, is one of electronic music's most influential independent record labels, leading the movement towards artist sustainability. Founded in Waterloo, Canada in 2011, Monstercat has since expanded its global footprint with staff in Vancouver, Los Angeles, and Toronto. Championing a roster of world-renowned artists including Marshmello, Alan Walker, Kaskade, Koven, DIESEL (aka Shaquille O’Neal), WHIPPED CREAM, Monstercat celebrated over 20 Billion streams in 2023 with five releases a week across its Uncaged, Instinct, and Silk brands. The label has topped radio and streaming charts worldwide, offering a diverse range of genres across bass, dance, pop, house, chill, electronic, and more. Beyond recorded music, Monstercat channels the undeniable power of its brand into live events, ecommerce, gaming partnerships, digital collectibles, and sync deals. Backed by passionate employees, driven artists, and the dedication of fans worldwide, Monstercat proves that independent labels have the ability to reshape and reimagine the music industry landscape.

Job Summary

We are looking for an enthusiastic and detail-oriented Music Marketing Manager to join its project management team. This role oversees the release lifecycle for a roster of artists – from planning, creative marketing ideation, and budget allocation, to execution, monitoring, and reporting. This individual is responsible for their releases from start to finish, and acts as the key information holder for all details pertaining to a release. This person will also work with the internal teams (Digital Marketing, Streaming & Radio, Design, etc) to create promotional strategies that align with artists' vision. This person must maintain strong lines of communication internally and externally, and deliver streaming and revenue results in line with Monstercat’s performance goals. The ideal candidate is a self-starter and creative thinker, a fan of electronic music, and can demonstrate previous success as a project manager.

This is a full-time and remote, 12-month contract opportunity to cover a team member’s maternity/parental leave.

Responsibilities

• Develop comprehensive marketing campaigns (singles, EPs, and LPs) that align with Monstercat’s and artists’ strategic objectives
• Work cross-functionally with internal departments including Design, Digital Marketing, A&R, Streaming and Radio, and Sync & Partnerships, ensuring cohesion across upcoming releases
• Ensure all public-facing assets and communications are in line with Monstercat’s brand identities

Marketing Planning

• Manage per-project budgets and recommend appropriate media mix for active campaigns
• Compile and distribute release notes, marketing collateral, and timelines for upcoming releases
• Ensure timely delivery and distribution of release assets, content, and information, both internally and externally

Analytics & Reporting

• Use data from DSPs and Monstercat’s analytics tools to monitor release performance and flag upward streaming trends
• Evaluate the growth and engagement of artist’s official channels, using data to inform future content marketing strategies for social, community, and direct messaging
• Conduct competitor analysis, remaining up to date on Electronic Music trends and sharing new opportunities with internal teams

Relationship Management

• Foster and maintain strong relationships with artists, their management teams, and external partners to ensure successful collaboration and alignment with Monstercat’s strategic goals
• Act as the primary point of contact for artists and their teams, providing regular updates and addressing any concerns or feedback promptly
• Ensure artists feel supported and valued throughout their collaboration with Monstercat, promoting a positive and productive working environment
• Other duties as assigned

Qualifications

• 3+ years experience in project management, marketing, artist management or related music industry position
• Strong project management and prioritization skills with the ability to meet hard deadlines in a high volume environment
• Successful experience managing project budgets, recommending media mix, and ensuring timely delivery of release assets
• Strong collaboration skills and the ability to build and maintain strong relationships with artists and their management teams
• Excellent oral and written communications skills
• Bachelor’s degree, Diploma, or Certificate in Business, Project Management, or Marketing/Communications is preferred; or a combination of education, training, and experience
• A love of music is essential; experience or expertise in Electronic music culture a strong plus
• Must maintain an active passport - this position requires occasional travel