Product Marketing Manager

Imperva, Inc.; Fort Worth (TX); Remote; USD 115,000 - 165,000; Full time

Job summary

A leading company in cybersecurity is seeking a driven product marketer to enhance their presence in the SME market. The role involves creating compelling messaging, collaborating with sales, and optimizing product marketing initiatives to meet market demands. Ideal candidates will have a strong background in cybersecurity marketing and excellent communication skills.

Qualifications

• 4+ years of product marketing experience in cybersecurity.
• Ability to translate technical concepts into persuasive marketing content.

Responsibilities

• Develop differentiated positioning and messaging.
• Create content across the buyer's journey.
• Track competitors and deliver meaningful competitive content.

Skills

Communication

Collaboration

Storytelling

Analytical Skills

Customer Experience Focus

Job description

Location: Texas_Remote_Worker, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter, and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information, and encrypt data to make the connected world more secure.

We are looking for a driven product marketer who has a passion for identifying the intersection of customer pain points, market requirements, and product value. This individual will work in a fast-paced environment to identify, build, and drive the product marketing initiatives that will strongly position Imperva in the small and mid-sized enterprise market.

Remote USA

Key Areas of Responsibility

1. Develop differentiated positioning and messaging that resonates with our target personas and cascade that messaging across all internal, market, and customer-facing content
2. Create content across the buyer's journey that clearly communicates our value proposition and extends our thought leadership in the market
3. Partner with sales enablement to deliver product-related updates, sales motions, and training
4. Track competitors and deliver meaningful competitive content to help sales teams compete in their opportunities
5. In collaboration with product design and management teams, leverage your skills and experience as a product marketer to successfully build, execute, and optimize PLG initiatives that grow pipeline
6. Collaborate with the marketing team to deliver integrated thought leadership, awareness, and pipeline creation programs that help us achieve our targets in the SME market
7. Partner with product management to understand product strategy, market fit, and how to position against competitive offerings

Minimum Qualifications

• 4+ years of product marketing experience in cybersecurity, with a preference for Application Security or cybersec experience
• Proven ability to analyze complex situations and reach conclusions through fact-based decision making
• Ability to work collaboratively with cross-functional teams and build credibility across teams by demonstrating value
• Excellent storytelling skills with exemplary written and verbal communication abilities
• Ability to translate technical concepts into persuasive marketing content for diverse audiences
• Demonstrated ability to measure KPIs, prove what is or isn't working, and adjust strategies accordingly
• Strong verbal and written communication skills to work effectively across sales, marketing, and product management organizations
• A drive to constantly optimize and improve, with a relentless focus on customer experience

The anticipated TTC range for this role is $115,050 - 165,000 annually. The company reserves the right to pay more or less than this range and to offer additional benefits, depending on circumstances not related to an applicant's protected status.

If you're excited about working with Thales but do not meet all the requirements for this position, we encourage you to join our Talent Community: https://careers.thalesgroup.com/global/en/jointalentcommunity. Upload your CV, and our recruiters may contact you about other opportunities.

Why Join Us?

Say hi and learn more about working at Thales click here

#LI-VL1

#LI-Remote

This position requires a successful post-offer background check. Qualified candidates with criminal histories will be considered in accordance with federal, state, and local laws. The role also requires compliance with federal contractor vaccine mandates.

Thales champions inclusion and believes diversity strengthens our culture. We are an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or other protected characteristics.

If you need accommodations or assistance to apply, contact us at [e-mail].