Senior Product Marketing Lead

Jobtailor

Illinois

On-site

USD 120,000 - 180,000

Full time

5 days ago

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Job summary

Jobtailor is seeking an experienced Product Marketing professional to lead joint value propositions and integrated messaging with Salesforce and cloud partners. You will create thought leadership content, coordinate internal reviews, and manage customer stories and press placements.

The role requires strong data-driven marketing skills, B2B SaaS experience, and the ability to align with global teams and executive stakeholders. A hybrid work model may apply in a US-based environment.

Qualifications

8-10 years of experience in product marketing, partner marketing, field marketing, integrated campaigns, or go-to-market roles.
Ideally, B2B SaaS or cloud technology background.
Experience with hyperscaler or cloud partner ecosystems (AWS, Google Cloud, Azure) is preferred.
Strong content creation skills and experience translating complex tech into value propositions.
Data-driven marketing with metrics tracking and reporting experience.
Experience aligning with global peers, partner counterparts, and executive stakeholders.
Excellent organizational skills and ability to manage multiple workstreams.

Responsibilities

Develop joint value propositions, partner narratives, and messaging frameworks for Salesforce products and partner platforms.
Create thought leadership content including blogs, technical articles, and social-ready assets.
Coordinate SME reviews and partner approvals to publish content on schedule.
Own the joint customer story pipeline and produce story slides, blogs, video scripts, and PR placements.
Develop and execute integrated co-marketing campaigns with digital and demand-gen teams.
Ideate developer-focused community campaigns and paid media extensions tied to product launches.
Drive Salesforce and partner presence at flagship events with content and customer speakers.
Own quarterly co-marketing planning with AWS and Google marketing stakeholders.
Build visual plans and present them to leadership; track pipeline, consumption, and content metrics.
Coordinate Salesforce Product Marketing, Corporate Communications, Brand, Digital, and partner marketing teams.
Manage co-marketing budget submissions and vendor statements of work.

Skills

Product Marketing

Partner Marketing

Content Creation

Data-Driven Marketing

B2B SaaS Experience

Tools

Salesforce

AWS

Google Cloud

Microsoft Azure

Agentforce

AI Ecosystem

Job description

Develop joint value propositions, partner narratives, and integrated messaging frameworks for Salesforce products and strategic partner platforms
Create thought leadership content, including blogs, technical articles, and social-ready assets
Coordinate internal SME reviews and partner approvals to publish content on schedule
Own the joint customer story pipeline, secure customer approvals, and produce story slides, blogs, video scripts, and PR placements
Develop and execute integrated co-marketing campaigns with digital, demand generation, and social teams
Ideate developer-focused community campaigns, AMAs, and paid media extensions tied to product launches and key moments
Drive Salesforce and partner presence at flagship events by developing content, sourcing and preparing customer speakers, and producing event materials
Own quarterly co-marketing planning with AWS and Google marketing stakeholders
Build visual plans and present them to leadership
Track and report metrics tied to pipeline, consumption, and content performance
Coordinate Salesforce Product Marketing, Corporate Communications, Brand, Digital, and partner-side marketing teams
Manage co-marketing budget submissions and vendor statements of work

Requirements

8-10 years of experience in product marketing, partner marketing, field marketing, integrated campaigns, or go-to-market roles
Ideally, B2B SaaS or cloud technology background
Experience working with or within hyperscaler or cloud partner ecosystems (AWS, Google Cloud, Microsoft Azure, or equivalent)
Strong content creation skills, including messaging frameworks, sales plays, customer narratives, thought leadership blogs, and event/webinar content
Ability to translate complex technical co-integrations into clear, differentiated, customer-relevant value propositions
Data-driven marketing skills, including setting, tracking, and reporting on metrics tied to pipeline and consumption goals
Experience aligning with global peers, partner counterparts, field sales, and executive stakeholders
Outstanding organizational skills and ability to balance multiple high-priority workstreams against tight deadlines
Comfortable presenting to audiences of all sizes, including executive briefings and partner QBRs
Comfortable moving between strategy and detailed tactical delivery
Familiarity with Salesforce products and the Agentforce / AI ecosystem is preferred
Experience marketing in or around AI, LLMs, or agentic technology is highly desirable
Comfort working in external partner-facing channels and co-developing content alongside partner marketing teams
Understanding of AWS Marketplace procurement motions and/or Google Cloud go-to-market models

Core Competencies

Demonstrates expertise in developing integrated marketing strategies and content creation for Salesforce products and partner platforms, with a strong focus on data-driven metrics and stakeholder alignment. Proven ability to manage co-marketing campaigns and deliver compelling narratives that resonate with B2B audiences.

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