Product Marketing Manager

Protective Industrial Products; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Protective Industrial Products in Charlotte, NC invites applications for a Product Marketing Manager who leads brand activation and go-to-market execution across channels.

The role bridges marketing, product management, and sales, owning product roadmaps, pricing, insights, and cross-functional alignment while developing a small team to deliver measurable commercial impact.

Responsibilities

• Lead marketing execution for Morning Pride, ensuring strong and consistent brand positioning across all channels.
• Translate product strategy into clear go-to-market plans, messaging, and campaigns.
• Lead product management team to support new product launches, updates, and portfolio positioning.
• Work with sales leadership to develop impactful tools that drive conversion and support distributor engagement.
• Define roadmap and requirements.
• Analyze financial performance of existing and newly launched products.
• Conduct user research and testing to identify customer insights/preferences.
• Lead the development and execution of integrated marketing programs (digital, email, trade, events).
• Oversee content strategy across channels to drive awareness, engagement, and demand.
• Ensure campaigns are tailored to both dealers/distributors and end-user audiences.
• Own marketing support for key industry events (e.g., trade shows, dealer events).
• Provide regular performance insights and recommendations to improve effectiveness.
• Ensure marketing efforts are tied to measurable business outcomes.
• Manage and develop a Marketing Specialist and Product Specialist, setting priorities and ensuring high-quality execution.
• Provide clear direction, feedback, and coaching to elevate team performance.
• Drive accountability around timelines, deliverables, and results.

Job description

Product Marketing Manager

#4429

Charlotte, North Carolina, United States

Position Type

Full-time

Job Summary

Leads marketing execution and growth. Owns day-to-day brand activation across key channels while managing and developing a small team. Serves as the bridge between marketing, product management, and sales, ensuring that strategies translate into clear, compelling, and commercially effective programs. The ideal candidate combines strong B2B marketing fundamentals, hands-on leadership, and the ability to balance strategic thinking with execution. Owns a defined product set; drives roadmap, pricing, insights, and cross-functional alignment.

Brand & Go-to-Market Leadership

• Lead marketing execution for Morning Pride, ensuring strong and consistent brand positioning across all channels.
• Translate product strategy into clear go-to-market plans, messaging, and campaigns.
• Ensure alignment with broader PIP Global Safety brand standards and portfolio strategy.
• Lead the execution of go-to-market plans

Product Marketing & Commercial Alignment

• Lead product management team to support new product launches, updates, and portfolio positioning.
• Work with sales leadership to develop impactful tools that drive conversion and support distributor engagement.
• Ensure all materials clearly communicate product performance, differentiation, and value.
• Define roadmap and requirements
• Analyze financial performance of existing and newly launched products
• Conduct user research and testing to identify customer insights/preferences
• Lead the development and execution of integrated marketing programs (digital, email, trade, events).
• Oversee content strategy across channels to drive awareness, engagement, and demand.
• Ensure campaigns are tailored to both dealers/distributors and end-user audiences.

Trade Shows & Events

• Own marketing support for key industry events (e.g., trade shows, dealer events).
• Ensure strong brand presence, compelling storytelling, and effective lead capture strategies.

Performance Management

• Provide regular performance insights and recommendations to improve effectiveness.
• Ensure marketing efforts are tied to measurable business outcomes.
• Manage and develop a Marketing Specialist and Product Specialist, setting priorities and ensuring high-quality execution.
• Provide clear direction, feedback, and coaching to elevate team performance.
• Drive accountability around timelines, deliverables, and results.

Area of Interest

Marketing

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At PIP Global Safety, we are committed to fostering a diverse and inclusive workplace where all individuals are respected and valued. We do not tolerate discrimination or harassment of any kind, and we strive to ensure that employment decisions are based on qualifications, merit, and business needs. Employment practices and policies may be subject to variation based on applicable laws and regulations in different countries and jurisdictions.

This commitment applies to all aspects of employment, including hiring, recruiting, promotion, termination, compensation, benefits, training, and development opportunities. We believe that a diverse team strengthens our global success and enriches our culture.

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