Product Marketing Manager

Rocket Lab; Ashburn (VA); Remote; USD 90,000 - 120,000; Full time

Job summary

Rocket Lab is seeking a Product Marketing Manager to drive success and growth of privacy-friendly datasets. In this remote role, you will lead go-to-market strategies and execute product launches while collaborating with teams across the US and Europe. Ideal candidates will possess strong analytical and storytelling skills, along with proven experience in product marketing.

Benefits

Unlimited PTO

Competitive salaries and benefits

Qualifications

• 3+ years of experience in product marketing, ideally within B2B, SaaS, or data-focused products.
• Proven track record of leading successful go-to-market launches.
• Strong analytical mindset and experience using data to inform strategy.

Responsibilities

• Own and execute end-to-end GTM plans for products and features.
• Define clear, differentiated messaging linking product capabilities to customer needs.
• Develop battlecards, sales decks, objection guides, and competitive insights.

Skills

Analytical mindset

Storytelling

Collaboration

Customer-centric approach

Data-driven decision making

Education

Bachelor's degree in Marketing, Business, or related field

MBA

Job description

Unacast is a leading provider of global location intelligence that delivers cutting-edge analytics about human mobility in the physical world. We are a team of experts with decades of unmatched industry experience and we partner with organizations across the private and public sectors to unlock the potential of location data. Unacast drives smarter decision-making based on trustworthy, reliable, and privacy-friendly location intelligence that powers both commercial and societal benefits.

We’re a trusted partner to a strong and growing client base, and we believe in creating real-world impact through data. At Unacast, you’ll be empowered to take ownership, build trust through transparency and collaboration, and contribute to shared success—because we win as a team.

We’re now looking for a Product Marketing Manager to help drive the success and growth of our privacy-friendly datasets, consumed through APIs, data delivery and a SaaS platform.

Overview:

As a Product Marketing Manager, you’ll lead the go-to-market strategy and execution for product launches, craft compelling narratives that differentiate our offerings, and enable our sales and customer teams to succeed. You’ll turn deep customer and market insights into clear positioning and impactful messaging—ensuring that our product gets into the hands of the right users and drives measurable business results. This position is remote in the US, however the Product Marketing Manager is required to work closely with the product teams in Europe. You will report directly to the owner of the product line, the CTO.

Key Responsibilities:

Go-to-Market LeadershipOwn and execute end-to-end GTM plans for products and features, meaning taking the product out into the ecosystem and working closely with the product managers in Europe to bring feedback and align on status. Align cross-functional teams on goals and timelines. Contribute to pricing and packaging strategy with market insights. Support SEO and campaign with keyword input.

Product Positioning & MessagingDefine clear, differentiated messaging linking product capabilities to customer needs. Craft value props, naming and narratives resonating with key segments. The product marketing manager conducts market and competitor analysis.

Content & Thought LeadershipCreate product content – white papers, case studies, webinars. Collaborate with marketing to amplify narratives across channels. Organize and confidently speak at events like conferences and webinars.

Sales Enablement & TrainingDevelop battlecards, sales decks, objection guides, and competitive insights. Lead training for Sales, CS, and Support. Perform win/loss analysis to improve messaging.

Customer & Market InsightsBuild feedback loops and conduct customer interviews and customer reviews to guide GTM and product strategy. Segment personas and tailor messaging.

Required Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 3+ years of experience in product marketing, ideally within B2B, SaaS, or data-focused products.
• Proven track record of leading successful go-to-market launches.
• Extensive experience interfacing with customers and stakeholders
• Strong analytical mindset and experience using data to inform strategy and measure impact with analytics tools or CRM platforms.
• Excellent storytelling and communication skills—able to translate complex concepts into differentiated messaging.
• Experience working closely with sales, product and cross-functional teams, wearing many hats, to influence strategy and drive results.

Key Competencies:

• Customer-Centric Approach: Deep understanding of buyer personas and customer journeys to create messaging that resonates.
• Collaborative & Influential: Strong ability to work cross-functionally, influencing and aligning marketing, sales, and product teams.
• Data-Driven Decision Making: Comfortable using market research, campaign performance, and competitive analysis to guide strategy.
• Focused on Clarity & Impact: Skilled at crafting compelling stories and materials that clearly communicate value and drive results.

Apply Today

We care deeply about creating a space where you can thrive, connect, and make a real impact. We’re excited to see how you can contribute and look forward to your application!

This a remote position that may require occasional travel. Preference for candidates on EST or CST time zones who reside in the following states: CT, FL, GA, IA, IL, IN, MA, MD, MN, NC, NJ, NY, PA, RI, SC, TX, VA, WV

We offer competitive salaries and benefits and unlimited PTO. The typical base salary range for this role is $90,000 to $120,000. Ranges are based on various factors including the labor market, job type, job level, internal equity and budget. Exact salary offers will be determined by factors such as the candidate's skills, qualifications, experience and geographic location.

Unacast is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, creed, disability, ethnicity, gender identity or expression, marital status, national origin, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by law.

Unacast is committed to making the job application process accessible to everyone. If you are living with a disability (visible or not visible), we will provide a reasonable accommodation for any part of the application or hiring process. To request an accommodation in connection with the application or recruiting process, please contact Human Resources at 703-840-8850. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Unacast participates in the E-Verify program.