Marketing Manager

MBO Partners; Washington (District of Columbia); Remote; USD 70,000 - 120,000; Full time

Job summary

AARP is seeking a Marketing Manager to lead strategic marketing initiatives promoting social connection among older adults. This full-time, remote position involves developing multi-channel campaigns, managing performance metrics, and collaborating with internal partners to create audience-targeted content. The ideal candidate has experience in Paid Search marketing and managing owned media channels and exhibits strong project management and copywriting skills.

Qualifications

• 3+ years of experience in Paid Search marketing.
• 3+ years of managing owned media channels.
• Strong copywriting and project management skills.

Responsibilities

• Develop and manage marketing campaigns promoting social connection.
• Oversee paid search strategies and optimize campaign performance.
• Contribute to special projects enhancing audience engagement.

Skills

Paid Search Marketing

Campaign Management

Copywriting

Project Management

Collaboration

Tools

Adobe Photoshop

Google Ads

Bing Ads

Smartsheet

Job description

AARP’s Fun & Fulfillment Marketing team is seeking an experienced and strategic Marketing Manager to support marketing programs that promote social connection among older adults. The contractor will lead the development and execution of multi-channel marketing campaigns, primarily across paid search and owned media channels (such as newsletters, mobile app, and internal communications).

This is a full-time, remote contract position.

Key Responsibilities

• Develop, implement, and manage marketing campaigns that align with AARP’s strategic initiatives and support social connection goals.
• Own the performance of marketing programs, driving key metrics such as traffic, engagement, and conversions.
• Design and execute paid search strategies, ensuring campaigns are optimized for reach and efficiency.
• Manage and grow owned media channels (e.g., newsletters, mobile app content, internal comms), crafting compelling messaging and content.
• Collaborate with internal partners on budget management, campaign timing, trafficking, message and creative testing, audience targeting, and reporting.
• Create persuasive, audience-tailored copy for digital channels, including newsletters, mobile app content, and social media.
• Utilize Adobe Photoshop to edit, resize, and enhance images for ads and social media, ensuring adherence to AARP brand standards.
• Contribute to special projects and other initiatives that promote social connection and engagement among AARP’s audiences.

Required Qualifications

• Minimum 3+ years of direct experience in Paid Search marketing (Google Ads, Bing, etc.)
• Minimum 3+ years of experience managing owned media channels (e.g., newsletters, mobile apps, internal communications)
• Strong hands-on experience managing end-to-end marketing campaigns, including creative, messaging, and testing
• Excellent copywriting skills with the ability to adapt tone for various digital platforms
• Proficiency in Adobe Photoshop for light design and image editing
• Exceptional project management skills; able to manage multiple priorities in a fast-paced environment
• Strong collaboration skills and experience working cross-functionally with internal teams

Nice to Have

• Experience with organic social media campaign management
• Prior work within mission-driven organizations or large nonprofits
• Familiarity with martech tools like Smartsheet, CMS platforms, or analytics dashboards

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