Audience Marketing Manager

Sapphire Recruitment; Washington (District of Columbia); Remote; USD 115,000 - 142,000; Full time

Job summary

Sapphire Recruitment is seeking an Audience Marketing Manager for a leading technology company in the defense sector, responsible for developing marketing strategies for U.S. defense agencies. The ideal candidate will have extensive experience in B2B marketing, particularly in the technology and defense industries. This role requires a strong background in digital marketing and campaign execution, and offers a competitive salary with a flexible remote work environment.

Benefits

Health insurance

Paid parental leave

Flexible PTO

401(k) with employer contributions

Life and disability insurance

Potential stock options

Flexible remote work environment

Qualifications

• 8+ years of experience in B2B marketing focused on technology and defense industries.
• Direct experience marketing to government agencies or military audiences.
• Ability to travel up to 10%.

Responsibilities

• Conduct market research on defense and federal trends.
• Lead multi-channel campaigns for lead generation.
• Drive ABM strategy for high-value government accounts.

Skills

B2B marketing

campaign execution

content development

digital marketing

communication

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce Marketing Cloud

Job description

Direct message the job poster from Sapphire Recruitment

Results-driven Recruiter with 15+ years of experience in sourcing, screening, and placing top-tier talent for a variety of industries including…

Audience Marketing Manager – Military & Defense Sector

$115-142K / DOE

• Remote (U.S. only) Eastern Time Zone preferred
• US Citizenship or Green Card status is required
• Must be able to attend in person meetings in the DC Metro Area

Sapphire Recruitment is partnered with a cutting-edge technology company headquartered in Syracuse, NY, pioneering advanced airspace monitoring and drone detection systems. Their mission is to enhance security and situational awareness through real-time, scalable sensor technology—supporting critical operations for government, military, and commercial sectors alike.

As their presence grows within the federal and defense landscape, they are seeking a Audience Marketing Manager (Defense) to develop and execute high-impact marketing strategies tailored to U.S. defense agencies and related federal audiences.

What You’ll Do

• Conduct deep market research on defense and federal trends, use cases, and competitors.
• Translate insights into smart marketing strategies that shape business decisions.
• Craft differentiated messaging and content that speaks directly to defense customers.
• Develop materials that may include marketing briefs, OV-1s, and targeted collateral aligned with brand tone.

Demand Generation

• Lead and optimize multi-channel campaigns to drive lead generation and customer engagement.
• Analyze performance metrics and refine campaigns for maximum impact.

Account-Based Marketing (ABM)

• Drive ABM strategy to reach high-value government accounts.
• Manage lead flows and ensure marketing efforts align closely with sales goals.
• Define and evolve Ideal Customer Profiles (ICPs) and personas.
• Build a seamless buyer journey that fosters engagement and trust throughout the sales cycle.
• Collaborate with external partners on co-marketing initiatives to broaden reach within the defense ecosystem.
• Build joint strategies that align with mutual goals and compliance standards.
• Interface regularly with sales and product teams to ensure marketing reflects technical capabilities and market needs.
• Provide client and market feedback that helps inform product development.

What We’re Looking For

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8+ years of experience in B2B marketing, with a strong focus on technology and defense industries.
• Background in campaign execution, content development, and digital marketing.
• Direct experience marketing to government agencies, contractors, or military audiences.
• Ability to travel up to 10%.
• Must be a U.S. Citizen or Green Card holder due to the nature of the work.

Preferred Qualifications

• Familiarity with defense procurement processes and compliance standards (e.g., ITAR, EAR, FAR/DFARs, NIST 800-171).
• Experience with Salesforce Marketing Cloud or similar tools.
• Prior work in remote environments with cross-functional teams.
• Knowledge of ethical marketing practices in federal/defense sectors.
• Salary Range: $115,000 – $142,000 (based on experience and location)
• Health insurance
• Paid parental leave
• Flexible PTO
• 401(k) with employer contributions
• Life and disability insurance
• Potential stock options
• Flexible remote work environment, with preference for candidates in Eastern or Central time zones.

To apply for this exciting role, please submit a resume to [e-mail].

Sapphire Recruitment is an EOE

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Defense and Space Manufacturing

Referrals increase your chances of interviewing at Sapphire Recruitment by 2x

Inferred from the description for this job

Medical insurance

401(k)

Vision insurance

Get notified about new Audience Marketing Manager jobs in Washington, DC.

Sr. Partner Marketing Manager, Public Sector

District of Columbia, United States $147,000 - $210,000 3 days ago

Senior Audience Segmentation and Data Analyst

North Bethesda, MD $85,000 - $100,000 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.