Product Marketing Manager

Anthem; Arlington (TX); On-site; USD 104,000 - 143,000; Full time

Benefits offered by this job

Learning stipends

Flexible Arlington, TX hours

Job summary

Anthem is seeking a Product Marketing Manager in Arlington, TX to own cross-channel campaigns, messaging, and lead-generation. You will craft messaging for sales and decision-makers, develop outreach copy, and drive the funnel from first click to close.

With 8+ years of experience and strong communication, you will align stakeholders, balance priorities, and deliver measurable results in a fast-paced software environment.

Qualifications

• Sharp written and verbal communication.
• Proficient in WordPress and Looker Studio.
• 8+ years of experience with strong instincts.

Responsibilities

• Beat last quarter's $104,000 - $143,000 number without burning the pipeline.
• Craft compelling messaging tailored to sales marketing buyers and decision-makers.
• Draft the cold-outreach copy that survives a manager buyer's inbox.
• Develop and execute multi-channel campaigns that drive qualified leads for Anthem.
• Own the funnel from first click to closed-won, top to bottom.

Skills

WordPress

Looker Studio

Stakeholder diplomacy

Independent worker

Team player

Job description

A Product Marketing Manager at Anthem sees a flat quarter and asks what Link Building the team forgot to use. Own your projects, earn $104,000 - $143,000, and grow with a team that turns 8 years of Attention to Detail into real results.

Key Responsibilities

• Beat last quarter's $104,000 - $143,000 number without burning the pipeline
• Craft compelling messaging tailored to sales marketing buyers and decision-makers
• Draft the cold-outreach copy that survives a manager buyer's inbox
• Develop and execute multi-channel campaigns that drive qualified leads for Anthem
• Own the funnel from first click to closed-won, top to bottom

What You'll Bring

• Sharp written and verbal communication, tested under scrutiny
• Equal parts WordPress depth and Looker Studio curiosity
• The diplomacy to align stakeholders who don't agree yet
• Flexibility to adapt your approach as business needs evolve
• 8+ years that left you with strong instincts and few illustrations
• Ability to thrive both independently and as part of a tight-knit team

With roots in Arlington, TX and a quality-obsessed outlook, Anthem delivers software that scales with our customers. At Anthem you can challenge your skip-level's plan and still get a thank-you for it.

At Anthem the paycheck opens at $104,000 - $143,000 and the perks, from learning stipends to flexible Arlington, TX hours, only widen from there.