Marketing Analyst

Anthem; Springfield (OH); On-site; USD 74,000 - 105,000; Full time

Benefits offered by this job

Performance bonus

Comprehensive insurance

Flexible work arrangement

Job summary

Anthem in Springfield, OH seeks a Senior Marketing Analyst to own growth across the Ohio territory. You’ll identify new business opportunities, protect at-risk Springfield accounts, and drive data-driven campaigns that move the needle.

Collaborate with product teams to position offerings, set KPIs, and turn field insights into sharper ads. The role emphasizes growth hacking, hands-on performance marketing, and offers a $74,000–$105,000 salary plus a performance bonus and comprehensive benefits.

Qualifications

• Empathy to land feedback effectively.
• Hands-on sales marketing experience.
• Ability to read a room you've never been in before.
• Growth hacking and performance marketing knowledge.
• Willingness to revise opinions when data argues back.
• Excellent listening skills.

Responsibilities

• Identify and pursue new business opportunities in OH.
• Spot Springfield accounts at risk of churn and win them back.
• Nurture slow marketing leads until timing flips.
• Provide field intelligence to sharpen next quarter's ads.
• Take the demo from screen-share to signature.
• Convert cold leads into signed deals in Springfield, OH.

Skills

Sales marketing experience

Growth hacking

Performance marketing

Active listening

Data-driven

Empathy

Job description

This senior Marketing Analyst role at Anthem hands you a territory, a $74,000 - $105,000 ceiling, and the freedom to own both. Everything here scales with you — $74,000 - $105,000 at 7 years, sales marketing ownership soon after, and an Anthem ladder above.

Key Responsibilities

• Identify and pursue new business opportunities throughout OH
• Spot which Springfield accounts are about to churn and win them back
• Nurture the slow sales marketing leads until timing flips in our favor
• Hand marketing the field intel that sharpens next quarter's ads
• Carry the demo from screen-share to signature in one sitting
• Turn cold sales marketing leads into signed deals across Springfield, OH
• Collaborate with product teams to position new offerings in the Springfield region
• Set and monitor KPIs tied to revenue, retention, and acquisition cost

What You'll Bring

• The kind of empathy that makes hard feedback land softly
• Hands-on sales marketing experience that holds up to follow-up questions
• Sound instincts for reading a room you've never been in before
• Working knowledge of Growth Hacking alongside transferable Performance Marketing chops
• The humility to revise strong opinions when the data argues back
• The kind of listening that makes the other person feel heard

Anthem is a relentlessly curious team based in Springfield, OH, building products that customers rely on every day. Our team in OH keeps a running list of what we'd do differently, and we actually act on it.

We offer $74,000 - $105,000, performance bonuses, comprehensive insurance, and the freedom to shape how and where you work.

We are actively reviewing applications for this Marketing Analyst role this week.