Product Marketing Leader (Relocation)

Lemonade; New York (NY); On-site; USD 138,000 - 214,000; Full time

Job summary

Lemonade, a pioneering AI-driven insurer, seeks a Senior Director of Brand Marketing to own the company's positioning, protect its distinctive identity, and ensure brand thinking informs major decisions worldwide.

This executive will balance long-term brand building with short-term impact, lead go-to-market narratives, and partner with founders and executives across markets and channels. The role is based in Tel Aviv; relocation is not sponsored, and candidates must be open to relocating.

Qualifications

• 7+ years of product marketing experience, ideally in a product-led environment.
• Proven ability to own positioning and messaging for products and features.
• Strong track record leading or contributing to product launches with GTM planning.

Responsibilities

• Own positioning and messaging for new products, major features, and strategic initiatives.
• Translate product strategy into clear, differentiated customer value across segments.
• Shape launch narratives end to end, from GTM alignment to post-launch optimization.
• Lead qualitative and quantitative customer research to sharpen messaging.
• Guide copy and narrative direction across landing pages, emails, and funnels.
• Improve conversion and feature adoption by testing and refining messaging.
• Embed messaging strategy early in the product development process.
• Partner with leadership to shape GTM strategy and align product narratives.

Skills

Brand strategy

Messaging

Product marketing

Customer research

Go-to-market

Cross-functional leadership

Job description

We're looking for a Senior Director of Brand Marketing to own what Lemonade stands for, protect what makes it unmistakable, and make sure brand thinking shapes the biggest decisions the company makes - not just the assets that come after.

You'll balance long-term brand building with short-term commercial impact, and serve as the executive voice on everything brand — across every market, channel, and touchpoint we operate in. This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership.

Please note that this role is based in our Tel Aviv office in Israel. We welcome applications from candidates who are open to relocating independently. We're unable to sponsor visas or support relocation.

We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.

Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.

In this role you'll

• Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now

• Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments

• Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization

• Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging

• Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling

• Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value

• Reduce go-to-market friction by embedding messaging strategy early in the product development process

• Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels

What you'll need

• 7+ years of experience in product marketing, ideally in a product-led environment

• Proven ability to own positioning and messaging for products and features, not just execute against an existing strategy

• Strong track record of leading or heavily contributing to product launches, from narrative and go-to-market planning through launch performance and iteration

• Strong customer research capabilities, with experience using qualitative and quantitative insights to shape positioning and messaging decisions

• Demonstrated impact on conversion, adoption, or product understanding, with a data-informed approach to measuring messaging effectiveness

• Excellent cross-functional partnership skills, with experience working closely with Product, Growth, Design, and Marketing teams

• Ability to work from the office most days of the week