Product Marketing Lead, Security AI & Vulnerability Solutions

DepthFirst; San Francisco (CA); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Competitive salary with meaningful equ

Health, vision, and dental insurance

401k

Office lunch and dinner (SF office)

Ownership and room to grow

Job summary

DepthFirst is hiring its first Product Marketing Lead, a founding go-to-market role to define how a category-defining security product is understood, talked about, and sold.

You will own positioning, messaging, website copy, sales decks, launches, enablement, and competitive analysis, partnering with product and sales. This high-ownership role offers room to shape the function as we scale.

Qualifications

• 5+ years in product marketing, ideally including a first or early PMM hire at a fast-growing startup where you had to iterate on messaging.
• A track record of making technical products stand out in competitive, crowded markets.
• Strong partnership with sales, with real experience building enablement that reps rely on and win/loss or competitive programs that influence deals.
• Excellent writing: you can take something technical and make it clear, sharp, and persuasive.
• Comfort going deep on a technical product; developer tools, security, or infrastructure experience is a strong plus.
• High ownership and range: you are energized by owning many things at once and building from zero.
• Alignment with our mission of securing the world’s software.
• Based in San Francisco or willing to relocate.

Responsibilities

• Own positioning and messaging for depthfirst and each product, and keep it sharp as the product and market evolve.
• Make depthfirst stand out in a crowded, hype-heavy security market by turning technical differentiation into a clear, credible story buyers trust.
• Run product launches end to end: narrative, assets, timing, and cross-functional coordination across product, sales, and demand gen.
• Build competitor intelligence into a durable asset: track the landscape, run win/loss analysis, and equip the team with battlecards and objection handling that actually get used.
• Partner closely with sales to build enablement that moves deals, including pitch decks, one-pagers, demo narratives, and talk tracks, and sit in on calls to keep it grounded in reality.
• Write and own high-impact website copy that converts, from the homepage to product pages.
• Develop a deep understanding of our buyers and translate their problems into language that resonates across our website, pitch decks, one-pagers, and enablement collateral.
• Feed market and competitive signal back to product to shape roadmap and priorities.

Skills

Product marketing

Messaging

Sales enablement

Copywriting

Security product focus

Ownership mindset

Relocation willingness

Job description

DepthFirst is hiring its first Product Marketing Lead, a founding go-to-market role to define how a category-defining security product is understood, talked about, and sold.

You will own positioning, messaging, website copy, sales decks, launches, enablement, and competitive analysis, partnering with product and sales. This high-ownership role offers room to shape the function as we scale.