Product Marketing Lead — New Products & Launches

Hippo Insurance; Dallas (TX); Hybrid; USD 168,000 - 225,000; Full time

Benefits offered by this job

Healthy Hippos Benefits

Equity

Training and Career Growth

Flexible Time Off

Little Hippos Program

Hippo Habitat

Job summary

Hippo Insurance is seeking a Sr. Manager, Product Marketing- New Products to build a new product marketing discipline around Hippo+ and guide go-to-market strategy for a bundled home protection offering.

You will own positioning, personas, and competitive intelligence while leading a cross-functional team across product, marketing, and sales to enable successful launches. You will shape the framework for future Hippo product launches, manage launch readiness by state with Legal and Sales, and

Qualifications

• 8+ years of D2C product marketing experience in fintech, insurance, or regulated consumer tech.
• Builder mindset: owned positioning and launch readiness end-to-end.
• Experience driving work from agencies/contract teams you scoped and managed.
• Experience creating scalable systems and frameworks for product go-to-market.
• Sharp judgment on messaging in regulated environments with legal approvals.
• Track record building sales enablement content that moves conversions.
• Natural collaborator across Legal, Insurance Product, and Sales.
• Fluency with AI tools to speed competitive intelligence and content creation.

Responsibilities

• Own positioning and message hierarchy for the Hippo product, including the insurance-plus-warranty category.
• Define, refine, and maintain target personas grounded in customer voice and data.
• Lead competitive intelligence across insurance and warranty, tracking filings, pricing moves, and positioning changes.
• Build and maintain sales enablement content including battlecards, objection guides, one-pagers, and state plans with Cinch.
• Develop and manage a pre-approved language library governing Hippo product messaging.
• Own launch readiness by state with Legal, Insurance Product, and Sales to ensure agents can sell bundled Hippo+ with Cinch.
• Drive product team alignment across marketing for website, funnel, and data collection.
• Lead marketing experimentation and optimization for the Hippo+ learning agenda.
• Direct a significant portion of Hippo's agile workforce, scoping engagements and ensuring quality aligns with GTM plan.
• Build durable product marketing foundations: frameworks, templates, evaluation criteria, stage gates.
• Deliver against phase gates: persona pricing risk by 12/31/2026; finalize personas and pricing by end of Q1 2027.

Job description

Hippo Insurance is seeking a Sr. Manager, Product Marketing- New Products to build a new product marketing discipline around Hippo+ and guide go-to-market strategy for a bundled home protection offering.

You will own positioning, personas, and competitive intelligence while leading a cross-functional team across product, marketing, and sales to enable successful launches. You will shape the framework for future Hippo product launches, manage launch readiness by state with Legal and Sales, and