Product Marketing Lead: New Products

Hippo; Austin (TX); Hybrid; USD 168,000 - 225,000; Full time

Benefits offered by this job

Equity compensation

Career growth

Flexible time off

Parental leave

Onsite snacks & meals

Job summary

Hippo in Austin, TX (hybrid) seeks a strategic Sr. Manager, Product Marketing- New Products to define the Hippo+ product launch. You will own positioning, personas, and competitive intelligence while leading cross-functional teams across product, insurance, legal, and sales to bring a bundled home protection offering to market.

You’ll build the product marketing framework, enable sales, and drive launch readiness, shaping the narrative and ensuring scalable foundations for future Hippo products.

Qualifications

• Experience in building product marketing from concept to market.
• Proven ability to define positioning and launch readiness end-to-end.
• Strong track record working with agencies, contractors, or flexible teams.
• Experience creating scalable processes and frameworks.
• Ability to craft compliant messaging in regulated spaces with legal approvals.
• Proven sales enablement content that drives conversions.
• Collaborates effectively across Legal, Insurance Product, and Sales.
• Fluency with AI tools to accelerate intelligence and content creation.

Responsibilities

• Own positioning and message hierarchy for Hippo product, including insurance-plus-warranty.
• Define target personas grounded in voice, data, and research.
• Lead competitive intelligence in insurance & warranty, monitor filings and pricing moves.
• Develop sales enablement content: battlecards, guides, one-pagers, state plans.
• Create a pre-approved language library governing selling Hippo products.
• Own launch readiness by state with Legal, Insurance Product, and Sales.
• Drive marketing alignment across website, funnel, and data collection.
• Lead marketing experimentation and optimization for Hippo+.
• Direct agile teams — scopes, standards, and go-to-market alignment.
• Build durable PMM foundations and stage gates for future launches.
• Meet phase gates: personas, pricing risk, and locked creative by deadlines.

Skills

D2C product marketing

Positioning & launch readiness

Agency/contract management

Systems & processes building

Regulated messaging

Sales enablement content

Cross-functional collaboration

AI tools proficiency

Tools

Cinch

AI tools for intel/content

Job description

Sr. Manager, Product Marketing- New Products

Austin, Texas, United States; Dallas, Texas, United States; Morristown, New Jersey, United States; San Jose, California, United States

Title: Sr. Manager, Product Marketing- New Products

Location: Austin, TX | Dallas, TX | Morristown, NJ | San Jose, CA (Hybrid)

Reporting to: Director of Performance Marketing

About Hippo:

Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.

Today, that sametech-nativeapproach powers our work beyond homeowners.Hippooperatesas a diversifiedcarrierplatform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences.Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.

Ifyou'reenergized by buildingwhat'snext,we'dlove to meet you.

About This Role:

This is a rare opportunity to build a function, not just fill a role. Hippo has led innovation in consumer home insurance since inception , and we are now standing up a product marketing discipline that carries that innovation to market. You will define what it is, how it works, and what it delivers.

Your first mandate is Hippo+: a net-new owned product — a bundled home protection offering unlike anything else in our portfolio — and one of three core engines driving Hippo's 2027 Homeowners Growth strategy. You will be the voice, the strategist, and the architect of how we bring Hippo+ to market.

Reporting to the Director of Performance Marketing and working cross-functionally with multiple stakeholders across product, insurance, legal, and sales, you will y ou will drive everything from persona definition and competitive positioning to sales enablement and launch readiness. You will also direct a significant portion of the agile workforce building this product — scoping the work, setting the standard, and holding the quality line . This role sits at the intersection of product, marketing, and sales — with real authority, real visibility, and a real chance to build something that matters.

Y ou will define the product marketing frameworks, connections, and evaluation model that every future Hippo product runs through — turning what you learn on the first launch into how this company brings anything new to market.

About You:

You’re the strategic builder who thrives on a blank page — someone who’s just as comfortable defining product narrative and enablement strategy as they are driving alignment across every agent, channel, and customer touchpoint. You bring a strong track record of taking ambitious growth initiatives from day-one concept to scale, an ability to write the playbook from scratch rather than just execute one, and a knack for creating scalable foundations that govern how new products hit the market. You’re a high-ownership, adaptable collaborator who turns complex, category-defining products into clear, compelling messaging while keeping cross-functional teams aligned and moving forward.

What You'll Do:

• Own positioning and message hierarchy for the Hippo product, including the insurance-plus-warranty category
• Define, refine, and maintain target personas, grounded in customer voice, data and research synthesis
• Lead competitive intelligence across the insurance-and-warranty category, tracking competitor filings, pricing moves, and positioning changes
• Build and maintain sales enablement content including battlecards, objection handling guides, one-pagers, and state-specific plan descriptions in partnership with Cinch
• Develop and manage the pre-approved language library that governs what we say and how we sell Hippo products
• Own launch readiness by state, partnering with Legal, Insurance Product, and Sales to ensure agents are equipped to sell a bundled product with Cinch coverage components
• Drive product team alignment across marketing, including critical inputs on website, agent sales funnel, and marketing data collection
• Lead marketing experimentation and optimization in support of the Hippo+ learning agenda
• Direct a significant portion of Hippo's agile workforce — the specialists, agencies, and partners bringing Hippo products to life — scoping engagements, setting quality standards, and keeping the work aligned to the go-to-market plan
• Build the durable product marketing foundation: the frameworks, templates, evaluation criteria, and stage gates that future Hippo product launches will run on
• Deliver against hard phase gates: documented target persona and pricing risk identification by December 31, 2026; personas, state-prioritization model, and rebuilt creative locked by end of Q1 2027

Must Haves:

• 8+ years of D2C product marketing experience , ideally within fintech, insurance, or a similarly regulated consumer category, with a proven track record of thriving in complex environments
• A builder's mindset-you've owned positioning and launch readiness end to end, not just executed someone else's playbook
• Experience getting excellent work out of people who don't report to you--agency, contract, or flexible- resource teams you scoped, directed, and held to a standard
• Appetite for building the system, not just the deliverable--you have created process and frameworks where none existed and that energizes rather than drains you
• Sharp judgement on messaging in regulated environments where legal review and partner approvals are part of the process, not an obstacle
• A track record of building sales enablement content that actually moves conversion metrics
• A natural collaborator who can work across Legal, Insurance Product, Sales, and external partners without losing momentum
• Fluency with AI tools to accelerate competitive intelligence, content creation, and research synthesis--you know how to use the best tools available to do more with less

Benefits and Perks

Hippo treats its team members with the same level of dedication and care as we do our customers, which is whywe’refortunate to provideall ofour Hippos with:

• Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
• Equity - This position is eligible for equity compensation.
• Training and Career Growth - Training and internal career growth opportunities.
• Flexible Time Off - You know when and how you should recharge.
• Little Hippos Program - We offer12 weeksof parental leave for primary and secondary caregivers.
• Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.

The Morristown, NJ and San Jose, CA base pay range for this role is $168,000 - $225,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands.

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant whorequiresreasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.

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